Global Licensing Group Becomes Brand Licensing by Informa With New Tagline and Unified Events

Global Licensing Group has rebranded as Brand Licensing by Informa, the company said in a November 3 announcement, with a new tagline, "Unexpect the Expected," and a unified global event portfolio. Retail sales of licensed consumer products generated more than $338 billion in 2025, a $30 billion rise year-on-year, according to License Global's Top Global Licensors whitepaper cited in the GlobeNewswire release.

Global Licensing Group's New Name and Event Portfolio

The Global Licensing Group, a division of Informa Markets/Informa PLC, operates the worldwide brand-licensing industry's leading tradeshow portfolio alongside the License Global media brand and Licensing Unlocked e-learning platform, serving brand owners, manufacturers, retailers, and service providers across 120+ countries. The rebrand brings consistent naming across the organization's global event portfolio. Licensing Expo becomes Brand Licensing Expo in Las Vegas, scheduled for May 25-27, 2027. Licensing Expo China becomes Brand Licensing China in Shanghai, scheduled for July 14-16, 2027. France Licensing Day becomes Brand Licensing France in Paris, scheduled for June 30, 2027. Brand Licensing Europe in London keeps its name, with dates of September 28-30, 2027, and License Global keeps its name.

The new branding launches immediately across all event websites and License Global platforms. Brand Licensing by Informa events remain sponsored by association partner Licensing International. The refreshed identity will debut with License Global's upcoming Leading Brand Manufacturers report, releasing November 5, 2026.

Anna Clarke, Senior Vice President of Brand Licensing by Informa, said: "Today's licensing landscape is a dynamic ecosystem of brand collaborations, partnerships, extensions, and activations." Mathilde Le Borgne, Marketing Director, said: "Brands present limitless opportunities." Laura Freedman-Dagg, Director of Retail & Strategic Attendee Engagement, said retailers are "all chasing the same thing: authentic connections with passionate fan communities."

Brand Licensing by Informa's Scale and Reach

According to akta.pro company records, the organization serves an industry with an economic impact of $340 billion and reaches 265,000+ licensing professionals through its events and media, with 120+ countries represented in its network. The company said its events have more than doubled retail attendance over the past five years and that its community includes more than 100,000 active and engaged licensing professionals across its global portfolio.

What Comes Next for Brand Licensing by Informa

The Leading Brand Manufacturers report releases on November 5, 2026. Brand Licensing by Informa said it will introduce reimagined event identities, expanded networking and educational content, and thought leadership content from License Global in 2027.