Murray Cod Australia Wins Coles and Woolworths Listings as Sales Hit Record

Murray Cod Australia reported a record 175.9 tonnes of fish sold in the first half of FY27, up 45.7%, and said it has begun supplying Woolworths and Coles, with frozen and chilled products launching in November. The company reported the figures in an announcement covered by Food & Drink Business.

Murray Cod's Supermarket Rollout

Net sales rose 34.2% to $3.92 million as the company shifts away from using seafood distributors. Volume was also up 19.3% on the June quarter. The average realised price was $22.29 per kilogram, 5.4% higher than the June quarter but 7.9% below a year earlier, which the company attributed to customer, channel and product mix.

Murray Cod Australia cut prices in the June quarter to stimulate demand, secure new distribution and reduce biomass. It said it is now progressively restoring pricing, with customer-level data showing underlying prices rising across key distributor, foodservice and live fish accounts.

In September, the company started supplying around 130 Woolworths seafood departments in New South Wales and Victoria. The retailer also expanded its RIVERLI 200-gram chilled product from 106 to 168 stores. National ranging of the RIVERLI 1-kilogram frozen product through Woolworths starts on 4 November, and Murray Cod Australia estimates it could contribute about $1.3 million in wholesale revenue in FY27.

The RIVERLI 200-gram chilled product launches in 231 Coles stores in New South Wales and Victoria from 16 November, which the company estimates could add about $550,000. Murray Cod Australia said both estimates depend on consumer demand, retailer orders and execution.

Seafood distributors remain the largest channel at about $2.51 million, or 64% of revenue. Foodservice revenue rose to about $438,000 from $265,000, with new customers including Superior Food Services, Dnata airline catering and Australian Venue Co. Dnata committed AED 175 million to expanding its ground support equipment fleet in the UAE, covering over 340 new assets at Dubai International and Dubai World Central airports, according to Aviationpros.

Live fish brought in about $474,000 and export about $350,000, including initial US sales through Lee Fish USA. The company signed 19 new customers in the quarter.

Coles' Grocery Scale

Coles Supermarkets is one of the two largest supermarket chains in Australia alongside Woolworths, operating hundreds of supermarket locations across the country, according to akta.pro company records. The same records show Coles operates supermarket stores and online shopping services throughout Australia. Coles is a participating partner in the Flybuys loyalty program operated by Loyalty Pacific Pty Ltd, and Liquorland operates as the entity responsible for liquor sales through Coles Online.

Coles' Recent Trading Moves

Citi and Jefferies cut Coles' price targets after the grocer missed first-quarter sales expectations, The future of trading reported in November 2026. Citi lowered its target to A$22 from A$24 and cut its FY27 EBIT outlook by nearly 7%, while Jefferies cut to A$24.50 from A$27.50.

Coles relaunched its Every Day Price program and expanded its Exclusive to Coles range ahead of Christmas, citing cost-of-living pressures and the Iran war, The Australian reported in October 2026. The company expects first-half earnings before interest and taxes of $1.23 billion, with supermarket sales up 3.6% to $10.32 billion.

Coles partnered with GenM to become Australia's first supermarket to adopt the MTick menopause-friendly certification, launching in early 2027, Global Cosmetics News reported in October 2026.

Murray Cod's Processing Timeline

Since April, Murray Cod Australia has increased shifts at its Griffith processing site from one shift three days a week to six days a week, with a second shift added. A new spiral freezer from a European manufacturer has been delayed by the late supply of a conveyor belt and is now due at Griffith in mid to late December.

In the meantime, the company has engaged a Melbourne seafood processor to provide freezing and retail packing to protect the Woolworths frozen launch. It said it is also weighing up a second automated filleting line, estimated at about $500,000, subject to board approval and equipment finance. Crumbed and battered products are due in the December quarter, a hot-smoked range is planned for FY27, and a premium mince made from filleting trimmings is being presented to customers.