Amazon Ads Hive Gathers Agency and Brand Leaders in Four Cities Ahead of Festive Season

Amazon Ads Hive brought agency and brand leaders together in Mumbai, Delhi, Kolkata and Pune for a Partner Connect series ahead of the festive season, Devdiscourse reported on November 2, 2026. The four editions focused on video ads and changing consumer behavior.

Inside the Four-City Partner Connect Series

Across the four editions, HIVE drew professionals from agencies including SRV Media, DViO Digital, PureTech Digital and Crayons Network, and from brands including Birla Tyres, Shyam Steel, Merlin Group and Keventers. The discussions centered on what shifting consumer behavior means for media planning, with Video Ads Solutions taking center stage.

Agency leaders examined how premium video environments such as Prime Video can help brands build awareness and consideration and reach audiences further along the purchase journey. For agencies managing multiple brands during the festive period, the conversations highlighted using video and other media solutions to reach audiences at scale, add precision to campaigns and connect brand-building with measurable outcomes.

Amazon Ads' recent consumer study found that 56% of shoppers spend more time researching during the festive season, and that consumers encounter more than eight touchpoints before making a purchase. HIVE was positioned as a way for agency leaders to move from consumer insight to practical media conversations, sharing experiences and exploring how video and full-funnel approaches can help brands make the most of the festive opportunity.

Amazon's India Investment Plans

Amazon, the Seattle-based company founded in 1994, operates a platform spanning e-commerce, cloud and AI infrastructure, Prime subscriptions, advertising, digital streaming and consumer devices, according to company records. In June 2026, Amazon announced plans to invest an additional $13 billion to expand AI and cloud infrastructure in India, bringing its total planned investment to $48 billion between 2026 and 2030, with AWS data center capacity expanding in Mumbai and Hyderabad. The same records put Amazon's cumulative India investment from 2010 to 2030 at more than $88 billion.

Earlier Amazon India Moves

Amazon's India expansion has been reported across several earlier events. In June 2026, the company announced the additional $13 billion India investment, targeting AI and cloud infrastructure in Mumbai and Hyderabad and quick commerce expansion to more than 300 cities, according to akta.pro records. Also in June 2026, Corning announced a multiyear, multibillion-dollar agreement to supply optical fiber for Amazon's US data centers, the same records show.

What Comes Next for Amazon Ads

Amazon Ads Hive's Partner Connect series has concluded its four editions, with the discussions aimed at helping agency partners identify opportunities for the brands they manage, according to the report.