Partnerships
Addlly AI to Manage AI Search Visibility for F&N Group's 100+ Brands Across Three Markets
By News Desk ·
Key takeaways
- F&N Group selected Addlly AI as its Generative Engine Optimization partner for more than 100 brands, including 100PLUS and Magnolia.
- The engagement covers AI search visibility across Singapore, Malaysia and Vietnam.
- Addlly AI holds SOC 2 compliance and ISO/IEC 27001 certification for enterprise deployment.
F&N Group has selected Addlly AI as its Generative Engine Optimization partner to improve AI search visibility for more than 100 brands, including 100PLUS and Magnolia, across Singapore, Malaysia and Vietnam. PRLog published the announcement on October 27, 2026.
How the F&N Group Engagement Works
Addlly AI describes its platform as combining GEO intelligence, brand-trained AI agents and managed services. The company said the F&N engagement demonstrates its ability to support a regional brand portfolio that spans different brands, product categories, languages and local consumer needs.
The platform brings audits, strategic planning, brand-trained AI agents and managed GEO services into one workflow. Addlly AI said its managed services cover ongoing optimization, content execution and performance monitoring, so marketing teams can strengthen AI search visibility without managing every part of GEO implementation internally.
Tina Chopra, co-founder and CEO of Addlly AI, said: "AI search is changing the point at which brands enter the consumer's consideration set. Enterprises need to understand what shapes those answers and have the capability to act on it." She added that F&N's appointment reflects "the trust we are earning from major enterprise groups and the momentum behind our growth."
Addlly AI has achieved SOC 2 compliance and holds ISO/IEC 27001 certification, which the company ties to secure, scalable enterprise deployment. The company lists Kenvue, F&N, Tata Group, Raiffeisen Group, Himalaya and MetLife among the groups its client portfolio spans.
Addlly AI's Compliance and Funding Record
According to akta.pro company records, Addlly AI achieved SOC 2 Type II compliance and ISO/IEC 27001 certification in April 2026, a move the records describe as validating infrastructure and data handling practices for enterprise procurement readiness. The same records show the company raised SGD 1.2 million in seed funding in February 2025 to expand its AI marketing content agents and support international growth, with a stated 15-18 months of runway. The records list more than 35 enterprise brands using the platform.
Earlier Steps Toward the F&N Partnership
In October 2026, EIN Presswire reported that F&N Group had selected Addlly AI as its Generative Engine Optimization partner to boost AI search visibility for brands including 100PLUS and Magnolia across Singapore, Malaysia and Vietnam. In June 2026, EIN Presswire reported that Addlly AI was named to the SuperAI 2026 Genesis Top 50 Startup Cohort for its enterprise GEO platform, which includes a GEO Audit Agent for auditing AI search visibility and executing improvements and supports over 35 enterprise customers.
Addlly AI's Platform and Website
Addlly AI is a Singapore-based enterprise AI search visibility and GEO platform. The company's own platform overview describes how it helps enterprises audit, plan, implement and continuously improve their presence across AI-powered search.