RW Thrive Acquires Atlas Headrest, Expanding Employee-Owned Portfolio

RW Thrive, the employee-owned holding company of Realityworks and CreXo, has acquired Atlas Headrest, a Holland, Michigan-based designer and manufacturer of premium headrests for office chairs. The price was not disclosed. The acquisition was announced in a 24-7 Press Release on November 3, 2026.

Atlas Headrest Joins RW Thrive's Employee-Owned Group

RW Thrive is a 100% employee-owned holding company that builds and supports specialized product businesses through subsidiaries including Realityworks and CreXo. Atlas Headrest designs and assembles premium aftermarket headrests for many popular high-end office chairs, along with related accessories, and sells direct to consumers and through a network of hundreds of dealers in the United States and internationally.

Timm Boettcher, CEO of RW Thrive, said the acquisition fits the holding company's strategy of bringing innovative, market-leading businesses into employee ownership. "We are excited to welcome Atlas Headrest to the RW Thrive family," Boettcher said. He said Atlas has a strong reputation for quality, innovation and customer focus, and that RW Thrive sees opportunity to expand market reach and accelerate growth.

Boettcher said the focus is on preserving the entrepreneurial spirit, product quality and customer relationships that have made Atlas successful, while creating opportunities for employees through ownership and for customers through continued innovation and product development. RW Thrive said it is committed to a seamless transition for customers, employees and partners, and that Atlas Headrest will continue serving customers with the same focus on quality, service and innovation.

Andrew Foley, President of Atlas Headrest, said the company has always been about building the best headrests and accessories for office chairs. "Our team in Holland is the reason we are here today," Foley said. He said RW Thrive shares Atlas's commitment to quality, its customers and Made in USA manufacturing, and that its employee-ownership culture is a great fit for Atlas.

Atlas Headrest's products are described on its website. RW Thrive's portfolio companies are listed on the holding company's site.