Escorts Kubota to Lift Tractor Prices Across Kubota, Farmtrac and Powertrac From November 2026

Escorts Kubota will raise tractor prices across all its brands from November 2026, citing inflation, geopolitical issues and rising input costs, ScanX reported on October 30, 2026. The revision covers the Kubota, Farmtrac and Powertrac ranges and varies by model, variant and location, with no uniform increase specified.

How the Escorts Kubota Price Revision Works

The price changes take effect after the festive season, according to the report. Escorts Kubota said it has undertaken cost optimization and operational efficiency initiatives to mitigate the impact of rising costs. The company said it has absorbed a substantial portion of these increases but that a calibrated price increase is necessary to partially offset the impact while keeping the burden on customers to a minimum.

Manish Sharma, President of Agri Business at Escorts Kubota, said the company has made every effort to minimize the impact on customers. He added that the measured revision enables the company to sustain its commitment to quality and innovation.

The revision covers recent launches including the Farmtrac PROMAXX series, the Powertrac Shaurya series, an expanded Digitrac range, and Kubota's NeoStar and MU series. Escorts Kubota designs, manufactures and distributes tractors under the Farmtrac, Powertrac and Kubota brands, along with construction equipment, engines and harvesters, serving farmers, construction firms and export markets across more than 62 countries, according to company records.

Escorts Kubota's Revenue and Profit Base

According to akta.pro company records, Escorts Kubota's full-year FY26 consolidated revenue grew 12.7% year-on-year to Rs 11,540 crore. Full-year FY26 consolidated net profit nearly doubled to Rs 2,394.05 crore from Rs 1,264.95 crore in FY25, a rise of 89.27%. The same records show the company concluded its Railway business divestment in March 2026, generating Rs 1,601.7 crore in net proceeds and refocusing the portfolio on agri-machinery and construction equipment.

Tractor Sales and Leadership Moves Before the Hike

Escorts Kubota reported a 16.7% drop in September tractor sales to 15,214 units from 18,267 a year earlier, while construction equipment sales rose 92.5% to 795 units, CNBC TV18 reported. The company appointed Manish Sharma as President of Agri Business effective September 21, 2026, with responsibility for tractors, agri solutions, service and spare parts globally, ScanX reported. On October 28, 2026, Escorts Kubota filed an intimation with BSE and NSE that it will meet electronic and print media on November 2 and November 3, 2026, ScanX reported.

Escorts Kubota's November Media Sessions

Escorts Kubota will interact with various electronic and print media platforms on November 2 and November 3, 2026, according to the October 28 filing. The sessions are designed to address queries from journalists and analysts across different media outlets.