Immersive Gamebox to Launch Netflix's KPop Demon Hunters Experience in January 2027

Immersive Gamebox will launch a KPop Demon Hunters experience at its U.S. locations in January 2027, developed with Netflix, the company said. Yahoo published the announcement on October 30, 2026.

How the KPop Demon Hunters Game Works

Immersive Gamebox built the experience around moments and characters from the animated film. Players wear motion-tracking headwear and move, react and work together through a series of interactive games that use 3D motion tracking, projection mapping, touch-sensitive walls and spatial audio.

Each player gets a personalized superfan avatar with a look, outfit and accessories drawn from the film's world. Playing as a superfan, participants help HUNTR/X protect the Honoon and travel through locations inspired by the film and Seoul, taking on mini-games and challenges built around the film's music and group play. The gameplay is designed for groups, including people who have not seen the film.

Immersive Gamebox previously worked with Netflix on its Squid Game and Floor is Lava experiences. "KPop Demon Hunters perfectly captures what we do best: transforming the world's most exciting stories into shared experiences that friends and families can play together," said Lisa Paton, CEO of Immersive Gamebox, in a press release. "Music, movement, and the collective energy of the fans are such a huge part of this film, and we can't wait for fans to join the action and become part of the story."

The film helped Netflix earn $11.5 billion in the third quarter of 2025, a 17% increase, and a sequel has been greenlit with co-directors Maggie Kang and Chris Applehans set to return.

Immersive Gamebox's Franchise Agreements

According to akta.pro company records, Immersive Gamebox signed a multi-million pound franchise agreement with Beyond Box Operations in March 2026 to open 30 sites across the UK over five years. The same records show a multi-million dollar master franchise agreement with Apparel Group, signed in April 2025, to roll out Gamebox locations across GCC shopping malls over five years, drawing on Apparel's 2,300+ retail-store footprint. The records list operations in 7 countries and total funding of $45.5 million.

Earlier Immersive Gamebox Announcements

Ign reported on October 23, 2026 that Immersive Gamebox and Netflix would launch a KPop Demon Hunters experience in January 2027 across select U.S. locations, describing a 60-minute interactive game using 3D motion tracking, projection mapping and touch-sensitive walls, with tickets available in December. GeekWire reported on August 24, 2026 that the UK-founded company was opening its first Pacific Northwest location at Westfield Southcenter mall in Tukwila, south of Seattle, that week.

Ticket Sales and Waitlist

Tickets for the KPop Demon Hunters experience drop in December, ahead of the January 2027 launch at Immersive Gamebox locations across the U.S. Fans can join a waitlist for priority access through the company's announcement.