Expansion
Norman Yousif's Off The Charts Opens Santa Monica Dispensary, Its 40-Plus Store Network Grows
By News Desk ·
Key takeaways
- Off The Charts opened a dispensary at 2415 Wilshire Blvd in Santa Monica, California.
- The opening adds Santa Monica to a network of more than 40 Off The Charts stores across California.
- Off The Charts is offering 50% off storewide at all its dispensaries on October 30 and 31.
Off The Charts opened a cannabis dispensary at 2415 Wilshire Blvd in Santa Monica, California, adding the city to a network of more than 40 stores across the state. The family-run California cannabis retailer announced the opening on October 29, 2026, according to GlobeNewswire.
Inside The Santa Monica Store Opening
Off The Charts Dispensary is a fully licensed California cannabis retailer founded and led by CEO Norman Yousif. The Santa Monica store carries lab-tested flower, pre-rolls, vapes, edibles, concentrates and wellness products from California brands, and its staff help customers choose products, the company said.
Off The Charts also offers a price beat guarantee at the store, promising to beat a competitor's advertised price. "Santa Monica has a community that knows what it wants and expects good service, and that's exactly what we built this store around," Yousif said. "Our team is friendly, the shelves are full, and if someone finds a better price, we'll beat it."
To mark the launch and Halloween weekend, Off The Charts is offering 50% off storewide at all of its dispensaries on October 30 and 31. Customers can order through the company's Santa Monica page and its app.
Off The Charts Dispensary at a Glance
Off The Charts Dispensary is headquartered in Vista, California, and serves adult-use cannabis consumers through storefronts and the OTC mobile app, according to akta.pro company records. The same records list a headcount range of 1-10, a revenue estimate of $1 million-$5 million and a valuation estimate of $10 million-$50 million.
How Rivals Are Expanding
Other cannabis retailers have also added locations in October 2026. Vireo Growth spent $21 million on a 415,000-square-foot cultivation campus in Putnam County, Florida, and operates 108 dispensaries in Florida, Mjbizdaily reported on October 21. King City Gardens Group opened its third The Garden Dispensary, in Colerain Township, Cincinnati, PR Newswire reported on October 20.
Curaleaf Holdings opened its Port Orange dispensary to medical cannabis patients on October 21, 2026, reaching 80 dispensaries in Florida, Stock Titan reported on October 20. Green Thumb Industries' RISE Dispensary Belleview opened on October 16 in Belleview, Florida, its 26th Florida location, GlobeNewswire reported.
RISE Belleview's November Event
RISE Dispensary Belleview will host a grand opening on November 20, with profits from the event benefiting local nonprofit Shepherd's Lighthouse, according to GlobeNewswire.