Nobia Appoints Flying Tiger Copenhagen Executive Julius Schmidt as EVP of HTH

Nobia has appointed Julius Schmidt as Executive Vice President of HTH, effective 1 January 2027, succeeding Jesper Gylling Olsen, who became President and CEO of Nobia on 3 June 2026. The appointment was announced by news.cision.com. Schmidt will join the Group's Executive Committee when he takes up the role.

Schmidt's Flying Tiger Copenhagen Background

Schmidt joins Nobia from the international retailer Flying Tiger Copenhagen, where he is Managing Director of the IMEA region, covering India, the Middle East and Africa. In that role he is responsible for 14 markets, approximately 175 franchise stores and more than 900 employees.

Before his current position, Schmidt held several senior leadership roles at Flying Tiger Copenhagen, including Managing Director for South Korea, Commercial Trade Director and Director of Marketing & Insights. He holds a Master of Science in Supply Chain Management from Copenhagen Business School and a Bachelor's degree in Marketing and International Business from Arizona State University. He will be based at Nobia Denmark's headquarters in Tilst, Denmark.

As EVP of HTH, Schmidt will build on the brand's established position and lead the continued expansion of its franchise concept across the Nordics. Jesper Gylling Olsen, President and CEO of Nobia, said: "I am very pleased to welcome Julius as EVP of HTH and as a member of the Executive Committee. He brings a strong combination of commercial acumen, international leadership experience, and a proven ability to drive profitable growth."

Schmidt said: "HTH is a strong Nordic brand with great products and significant potential to reach even more consumers. I look forward to building on the brand's strong market position, strengthening our commercial performance and expanding our reach across markets."

Nobia's Leadership Changes in 2026

According to akta.pro company records, Nobia appointed Jesper Gylling Olsen, previously EVP of HTH and with the group since 2019, as President and CEO effective June 3, 2026, succeeding Kristoffer Ljungfelt. The same records show that in April 2026 Jimmy Renström, CFO of Nordstjernan, was installed as Chairman, replacing Tony Buffin, alongside new board member Katarina Lindström.

Earlier Nobia Appointments

Nobia appointed Magnus Hartlén as Executive Vice President and Group COO, effective 1 January 2027, news.cision.com reported in September 2026. Hartlén will lead the newly formed Operations function, based at Nobia Park, and previously served as Supply Chain Director at ASSA ABLOY.

In June 2026, Nobia's board appointed Jesper Gylling Olsen as President and CEO, effective 3 June 2026, succeeding Kristoffer Ljungfelt, news.cision.com reported. Olsen, then EVP for HTH, was to lead the group's Nordic operations.