Product Launches
Luvme Hair Opens Black Friday Early Access With Up to $140 Off and Price Protection
By News Desk ·
Key takeaways
- Luvme Hair's Black Friday Early Access runs November 17-26, 2026, with four discount tiers topping out at $140 off orders of $399 or more.
- The promotion raises the maximum savings from the previous $120 discount to $140.
- Selected wig styles start at $69 under the price protection initiative, which allows refunds of price differences through December 5, 2026.
Luvme Hair will run a Black Friday Early Access promotion from November 17 through November 26, 2026, offering up to $140 off qualifying orders and a price protection initiative on selected wig styles starting at $69. Business Wire announced the promotion on November 15, 2026.
How Luvme Hair's Discount Tiers Work
The promotion carries the theme "Black Friday Early Access | Up to $140 Off" and applies four discount tiers based on qualifying order totals. Orders of $129 or more take $30 off with code BF0130, orders of $179 or more take $50 off with code BF0150, orders of $269 or more take $80 off with code BF0180, and orders of $399 or more take $140 off with code BF0140.
The updated offer increases the maximum savings from the previous $120 discount to $140, according to the announcement. The savings apply to selected human hair wigs and featured styles, which customers can browse through the Black Friday Early Access Sale Collection.
Price Protection Through December 5
Alongside the tiered discounts, Luvme Hair is introducing "Shop Early. Price Protected.", an initiative featuring selected wig styles with prices starting at $69. The initiative is designed to give customers greater confidence when purchasing ahead of the main holiday shopping period.
If a customer buys an eligible item during the campaign and its displayed price on the website becomes lower by December 5, 2026, the customer can request a refund of the price difference. The refund is based on the price displayed on the product page and is subject to the campaign's applicable terms. Customers can browse the selected styles through the Black Friday Price Protection Collection.
Luvme Hair's Earlier Black Friday Campaigns
Luvme Hair launched its Black Friday 2026 campaign on November 1 with three shopping events, the main sale offering up to $120 off qualifying purchases with discount tiers starting at $30 off $129, FinancialContent Business Page reported. During the same season, Luvme Hair promoted its Outlet collection with selected wig styles at reduced prices, featuring 6-inch styles starting at $59 and a 4-inch pixie cut available for $54, FinancialContent Business Page reported.
On November 14, 2026, Luvme Hair was showcasing long wig hairstyles for Winter 2026, including knotless braids, silky straight, body waves, and blonde highlights, 24-7 Press Release reported.
What Luvme Hair's Records Show
Luvme Hair entered TikTok Shop as a sales channel in May 2026, expanding distribution beyond its direct-to-consumer storefront and Amazon to social commerce, according to akta.pro company records. The same records list a May 2026 TikTok Shop New Arrivals partnership for product launches and social commerce campaigns, featured in the Mother's Day campaign "For You Mom, Strong in Every Role" with Luvme's OwnScalp Braided Wig.
In April 2026, Luvme Hair released its first celebrity co-created collection, the RAW MAGIC x Kim Kimble ICON Collection, developed with Hollywood hairstylist Kim Kimble. The collection comprises six signature wig styles personally designed by Kim Kimble, described as her first involvement in human hair products.