Product Launches
HEALAND Brings Korean 3-Step Hair and Body Ritual to Amazon in the U.S.
By News Desk ·
Key takeaways
- HEALAND's 3-Step Ritual line, including Glow Shampoo, Waterful Treatment and Double Ceramide Body Lotion, became available on Amazon in the U.S. on November 1, 2026.
- Glow Shampoo reduced visible scalp flaking by 90.23% and scalp sebum by 34.67% after a single use in a 20-participant test by Human Clinical Trials Center.
- The Amazon launch is HEALAND's first entry into the U.S. market; in Korea the brand sells through its own online store and Kakao Gift.
HEALAND, a Korean ritual brand operated by Vanellope Plus Co., launched its 3-Step Ritual line on Amazon in the U.S. on November 1, 2026, led by a silicone-free Glow Shampoo. The FinancialContent Business Page said the line includes Glow Shampoo, Waterful Treatment and Double Ceramide Body Lotion, each in a 300 ml size.
What the Three-Step Ritual Contains
Glow Shampoo is a K-beauty scalp care shampoo formulated without silicones, aimed at people with oily or build-up prone scalps who want a thorough cleanse without heavy residue. Its formula includes salicylic acid, panthenol and niacinamide, along with a blend of hydrolyzed plant proteins and collagen.
Human Clinical Trials Center, an independent testing institute in Korea, tested Glow Shampoo with 20 healthy Korean women with an average age of 47.95 between February and March 2026, in a study reported as HD-R26-0020. After a single use, the area of visible scalp flaking fell by 90.23% and scalp sebum fell by 34.67%, from 62.15 to 40.60 µg/cm². In a separate laboratory test on human hair tresses, a single wash increased the amount of protein bound to the hair by 137.50%, and no adverse skin reactions were reported during the test period.
Waterful Treatment, a Korean silicone-free hair treatment, conditions the hair and adds moisture to the lengths after cleansing. Double Ceramide Body Lotion combines two types of ceramides to keep skin moisturized; in a skin tolerability test of 30 participants by Dermatest GmbH of Germany (study ST-ET-2025-00090, June 2025), the lotion was rated "excellent."
"Korean skincare is known in the U.S. for its routines, and we wanted to bring the scalp to the start of that routine," said Yujeong Hwang, CEO of HEALAND. "We began with a shampoo whose results we could measure, and then kept each following step simple."
Where HEALAND Already Sells
In Korea, HEALAND sells its products through the brand's own online store and Kakao Gift, according to the company's site. The Amazon launch is the brand's first entry into the U.S. market and gives U.S. shoppers a way to buy the full hair-and-body routine from a single brand.
Amazon's Broader Expansion Moves
Amazon, whose profile is tracked on akta.pro, announced in June 2026 plans to invest an additional $13 billion to expand AI and cloud infrastructure in India, bringing its total planned investment to $48 billion between 2026 and 2030, according to company records. The same records show a multiyear, multibillion-dollar agreement with Corning for optical fiber supply to U.S. data centers and a 90MW onshore wind power purchasing agreement with Egg Power, a clean energy infrastructure subsidiary of Liberty Global, for energy from the Chirmorie Wind Farm in South Ayrshire, Scotland.