WOMAP Invites Brand and Retail Teams to Submit Experiential Campaign Briefs

WOMAP has invited brand, retail and corporate marketing teams to submit briefs for experiential campaigns and events, covering brand activations, product sampling, retail promotions, seasonal collaborations and corporate event planning. The FinancialContent Business Page reported the invitation on November 15, 2026.

How WOMAP Structures an Experiential Brief

WOMAP's planning approach starts with the audience, the product or offer, and the action a campaign is meant to prompt. For a product launch, the brief may center on a demonstration that helps people understand a product benefit; for a retail promotion, it may tie a product trial to an offer. For a seasonal collaboration, the brief may set a participation mechanic suited to the occasion and the brand.

The company brings creative and operational questions into one brief: who the experience is for, how people participate, what staff need to communicate, and what information is appropriate to collect with permission. WOMAP said this helps teams define the intended response, name a follow-up owner and separate participation in an experience from consent to receive marketing.

Corporate event briefs are also welcome for congresses, conventions, conferences and trade shows across the Americas, including the United States and Mexico. Destination concepts may include Mexican beach locations and other international settings, with venue access, local requirements, staffing, market availability and production scope assessed per project. WOMAP offers planning and communication in English and Spanish, and its website provides AI-assisted inquiry tools and options to request a strategy call. The company said these tools support initial inquiries and scheduling but do not replace the direct conversation needed to discuss objectives, creative direction, budget and execution requirements.

WOMAP's BTL Agency Roots

WOMAP was founded in 2002 and moved into below-the-line marketing in 2005, according to akta.pro company records. The same records show the company pivoted from an entertainment guide to a specialized BTL marketing agency after clients requested creative, art and 3D services for campaigns, and established offices in Mexico City, Guadalajara and Monterrey to serve national enterprise BTL accounts. The records list an integrated service suite spanning BTL campaigns, event production, trade marketing, promotional staffing, media analysis and buying, CRM project management and audiovisual production.

Requesting a Strategy Call

Brand teams are asked to share the brand, target audience, market, timing and business objective, along with a budget range when available. Prospective clients can request a 30-minute strategy call, subject to availability, through gowomap.com.