Profound's Zero Click World Tour Draws Nearly 2,000 Marketing Leaders Across Three Cities

Profound completed its first Zero Click World Tour, convening nearly 2,000 marketing leaders across three cities in eight days, the company said on November 11, 2026. The AI marketing platform hosted events at Magazine London, Jones Bay Wharf in Sydney and Raffles Singapore. Mirage News carried the announcement.

Profound's Three-City Tour Line-Up

Speakers at Zero Click London included representatives of The Estée Lauder Companies, Nestlé, De Beers Group, Bank of Ireland, Barclays, LinkedIn, Anthropic, Accenture Song, On, The AA and Greenpark. The Sydney event featured Atlassian, Virgin Australia, Reddit, Rippling, Princess Polly, ahm Health Insurance and TBWA. Standard Chartered Bank, Unilever, L'Oréal, DHL Express, Singtel and iQuanti spoke in Singapore.

Across the tour, speakers described AI moving from scattered pilots to programmes owned at leadership and board level, with the work reaching product, customer service, PR and risk teams in addition to marketing. Accenture Song South Africa won Best Digital Agency at the 2026 IAB Bookmark Awards, sharing the top honour with Ogilvy, according to Bizcommunity.

At each event, James Cadwallader, Co-Founder and CEO of Profound, argued that AI agents are becoming a new category of audience for brands. He pointed to ChatGPT passing 1.2 billion weekly active users and to Gartner's prediction that one in five online purchases will be made by an agent by 2030. Cadwallader also said context, not volume, separates good AI-assisted marketing from poor output.

"In three cities, we heard the same thing from very different brands. AI is now part of how customers decide what to buy, and marketing leaders are rebuilding their teams, their content and their measurement around it. What stood out was how quickly this has moved from experiments to the boardroom," Cadwallader said.

Profound's Funding and Enterprise Reach

Profound is an AI visibility and content optimization platform that helps brands monitor and shape their representation across generative AI answer engines such as ChatGPT, Perplexity and Gemini, according to akta.pro company records. The same records show total funding of $334.5 million across five rounds, including a $180 million Series D in September 2026 led by Kleiner Perkins and Sequoia Capital, and a $96 million Series C in February 2026 led by Lightspeed Venture Partners. The records list more than 700 enterprise customers, including over 10% of the Fortune 500.

Profound's Path to the Tour

In October 2026, The Estée Lauder Companies announced a global partnership with Profound to expand AI visibility across its brand portfolio, AETOSWire reported. Profound said in November 2026 that it had established Singapore as its Asia Pacific headquarters, with regional teams supporting brands across Southeast Asia, Japan, Australia and New Zealand, following its $180 million Series D, according to GlobeNewswire. GlobeNewswire also reported the tour's completion on November 11, 2026.

What Comes Next for Profound

Profound plans to open its Singapore office in the fourth quarter of 2026 and to hire more than 15 roles there, GlobeNewswire reported.