Partnerships
Wego and Korea Tourism Organization Launch Campaign to Promote Korea to MENA Travellers
By News Desk ·
Key takeaways
- Wego and the Korea Tourism Organization are launching a new phase of their collaboration with destination-focused digital campaigns and travel planning content for MENA audiences.
- The campaign highlights Seoul, Busan, Jeju Island and Gyeongju, with Wego helping travellers compare flight and accommodation options.
- The Korea Grand Sale runs from December 23, 2026 to February 13, 2027, offering shopping, cultural and travel-related benefits across participating businesses.
Wego and the Korea Tourism Organization are launching a new phase of their collaboration to promote Korea's destinations to travellers across the Middle East and North Africa, including Seoul, Busan, Jeju and Gyeongju. The partnership was announced by PR Newswire on November 10, 2026.
How the Wego and KTO Campaign Works
The campaign pairs KTO's destination expertise with Wego's regional reach through destination-focused digital campaigns, editorial storytelling and travel planning content tailored to MENA audiences. Wego will also help travellers explore flight and accommodation options so they can compare possibilities while planning journeys.
The content points travellers to Seoul's creative districts, cafés and shopping streets, the palaces of the capital, Gyeongju's Silla-era heritage, Busan's coastal neighbourhoods, beaches and seafood markets, and Jeju Island's volcanic landscapes and walking trails. Mamoun Hmidan, Chief Business Officer at Wego, said: "Korea has become an increasingly appealing destination for travellers, thanks to its diverse tourism experiences and the global popularity of its culture."
Sae-hyeong Son, Regional Director of the Korea Tourism Organization Dubai Office, said: "For many travellers, their first connection with Korea comes through its food, music, television or beauty culture." The Korea Grand Sale, scheduled from December 23, 2026 to February 13, 2027, will offer international visitors shopping, cultural and travel-related benefits across participating businesses.
Wego's Other Tourism Partnerships
According to akta.pro company records, Wego partnered with the Hong Kong Tourism Board in June 2026 on a strategic partnership to promote Hong Kong as a year-round destination for MENA travellers. The same records list a June 2026 partnership with Turespaña promoting Spain as a summer destination for MENA travellers, and a June 2026 partnership with the Saudi Ministry of Hajj and Umrah to launch a fully integrated digital Umrah platform.
Earlier Wego Destination Campaigns
In September 2026, Wego and DCT Abu Dhabi partnered to promote Abu Dhabi as a regional travel destination through digital campaigns, PR Newswire reported. In July 2026, Wego announced a strategic partnership with the German National Tourist Office GCC to promote Germany to travellers across MENA, Aijourn reported. Wego also partnered with Tourism Malaysia in July 2026 to promote Malaysia to MENA travellers ahead of Visit Malaysia 2026, FinanzNachrichten.de reported.
Korea Grand Sale Dates
The Korea Grand Sale runs from December 23, 2026 to February 13, 2027, offering shopping, cultural and travel-related benefits across participating businesses.