Blurb Launches Instant Store, a Print-on-Demand Book Page With No Setup Fees

Blurb launched Instant Store on November 10, a print-on-demand book product page for authors and creators with no setup, seller, platform or distribution fees. Blurb deducts the print cost from each sale and sellers keep the rest, according to EIN Presswire.

How Blurb Instant Store Works

Each Instant Store is a ready-to-share book product page with a preview, an author bio and social links, and a section featuring more books from the author. Every book is printed on demand and shipped directly to the buyer, so sellers carry no inventory, pay nothing upfront and never handle packing or shipping. Blurb manages checkout, customer service, sales tax and tracking updates, and pays sellers monthly.

Sellers can share their store link on social media, newsletters and websites, or turn it into a QR code for a bookmark or business card. Blurb said Instant Store pricing gives sellers lower print costs so they keep more of every sale. Because Blurb and RPI Print are part of the same company, Blurb books are printed in facilities RPI Print owns and operates. RPI Print and Mediaclip announced a strategic partnership on September 22 combining Mediaclip's personalization software with RPI Print's print and fulfillment capabilities, EIN Presswire reported.

"Blurb Instant Store makes selling a book directly as simple as sharing a link," said Pritam Das, senior vice president of product and design at Blurb. "Every Instant Store is a full, rich product page, so it looks and works like a bookstore listing." Das said authors can also use Blurb's AI Listing Optimizer to fine-tune listings for any e-commerce or retail channel and to generate keywords for marketing, search optimization and ad targeting.

Rachel Colombo, debut author of the mystery novel The Stork's Secret, is using Instant Store to launch her book. "I set up my store in minutes, ordered a proof, and had a link I could share with my readers right away," Colombo said.

Blurb's Print and Distribution Record

Blurb became a subsidiary of RPI Print in 2016, consolidating corporate control of the platform under a strategic operating parent, according to akta.pro company records. The same records list 20 years of in-house expertise and full production control, shipping coverage across 70+ countries and territories with localized sites for major markets, and a standard printing and binding time of 4-5 business days with no expedited production available. In 2024 Blurb launched dedicated plugins for Adobe InDesign, Lightroom Classic and Photoshop, and expanded beyond books into gallery-quality wall art in canvas, metal and acrylic prints.

Blurb's November 17 Webinar

Blurb will host a free webinar on November 17, "Meet Blurb Instant Store," with Blurb creative ambassador Dan Milnor and Blurb lead brand designer and author Kim Arispe, covering how to set up and sell with an Instant Store. Instant Store is part of a suite of Blurb seller tools that also includes retail distribution, the RPI Print API and Bulk Printing Services, and is available now for the holiday season.