Asics Establishes Institute of Sport Science Australia Through Oceania Subsidiary

Asics has established the Institute of Sport Science Australia through its Oceania subsidiary, expanding its global research and development network. The future of trading reported the unit will draw on local podiatry and movement research to develop next-generation footwear and apparel. The Japanese sportswear maker produces running, training and court footwear.

Inside the Australia Research Unit

The Institute of Sport Science Australia is the company's newest research and development site, set up through its Oceania subsidiary. Asics said the unit will use local podiatry and movement research as the basis for developing next-generation footwear and apparel. The expansion follows the establishment of research units in the United States in December 2025 and Europe in 2026. The Australian site extends that network into the Oceania region.

Asics' Recent Expansion and Product Moves

Asics opened ASICS HOUSE Bangkok, its first Thai location, in the Praeng Phutthar district, THE STANDARD reported in November 2026. The three-story space features a café, a running track with rotating shoes and weekly workshops. In the same month, the World Federation of the Sporting Goods Industry coordinated an open letter signed by 83 sporting goods companies, including Asics, to boost youth physical activity, Yahoo reported. Asics WORKING and FreshService also launched the WINJOB CP229 BOA collaboration shoe on November 21, priced at 23,100 yen, Prtimes reported.

What Comes Next for Asics

The WINJOB CP229 BOA launch is accompanied by a limited-time event at Gallery 85.4 from November 21 to 29, according to Prtimes. MARK & LONA and Asics released the Tassel Striders in black for FW26, priced at ¥47,300 JPY (approx. $300 USD), Hypebeast reported. The shoe is available now from MARK & LONA.