Agoda Rolls Out AI Assistant to 21 Markets, Combining Planning and Booking

Agoda has expanded its AI Assistant to users across 21 markets, letting travelers discover, plan and book travel inside its mobile app. The digital travel platform announced the rollout on November 10, Ani News reported. The assistant was first introduced as a limited test in September.

How the Agoda Assistant Handles a Trip

The assistant combines conversational trip planning with Agoda's live inventory of more than 6 million accommodations, flights, tours, attractions and travel ancillaries. Travelers can explore ideas, compare options, check prices and availability, and continue booking through Agoda without starting over at each step.

A traveler could ask the assistant to help plan a five-day family trip to Osaka, compare neighborhoods, explore restaurants and attractions, and find available accommodations and flights for their dates. The assistant retains preferences and trip context as the plan develops. Each part of the trip comes together on a trip planner canvas, where customers can sketch out an itinerary with upcoming bookings, places they want to visit and plans still taking shape. Travelers can respond conversationally or tap through suggested choices while keeping their itinerary and previous decisions in view.

Agoda has also integrated web search into the assistant, so it can provide up-to-date information from the web alongside Agoda's live inventory. The assistant's core conversational intelligence is currently powered by OpenAI models. For restaurants and points of interest, it uses Gemini with Google Maps Grounding to surface current information from Google Maps, including ratings, photos, opening hours and locations.

Omri Morgenshtern, Chief Executive Officer at Agoda, said: "Travel planning today is fragmented. People jump between apps, tabs, messages, and spreadsheets just to organize a single trip. With Agoda's AI Assistant, we're changing that. We're giving travelers a smart companion that understands their preferences and trip context and adapts to their needs. Our goal is to remove the repetitive work from travel planning, so travelers can make inspired decisions with more confidence."

Early insights from the beta show that customers using Agoda's AI Assistant are more likely to book a "connected trip" that combines multiple types of travel products, such as hotels, flights, attraction tickets and tours. Agoda's mobile app provides access to more than 6 million holiday properties, over 130,000 flight routes and more than 300,000 activities.

Agoda's Booking Engine and KakaoBank Tie-Up

Agoda's platform hosts millions of users across more than 200 markets, according to akta.pro company records. In May 2026, Agoda launched a unified multi-product booking engine integrating hotels, flights and more than 300,000 activities into a single checkout across more than 6 million properties and 130,000 flight routes. That month it also integrated hotel booking into the KakaoBank mobile app, exposing Agoda inventory to more than 30 million South Korean users with discounts of up to 10% for selected destinations.

Earlier Agoda AI and Travel Campaigns

On November 6, 2026, Agoda and OpenAI hosted the 12th Tech Camp Day in Bangkok, bringing more than 420 university students to learn AI concepts and ChatGPT usage, Ani News reported; the program has reached over 4,100 students since 2023. On November 4, 2026, Agoda, as Official Travel Partner of Eurovision Song Contest Asia, promoted the first Grand Final in Bangkok on November 14, 2026, offering up to 25% discounts on Bangkok accommodation from November 9 to 16, with tickets sold separately, PR Newswire APAC reported. On October 30, 2026, Ecommercenews reported that Agoda had expanded the AI Assistant to 21 travel markets, combining conversational planning with its inventory of over 6 million accommodations, flights, tours and attractions.