Genuine Hospitality Selected to Operate Holiday Inn Express & Suites Jacksonville – Town Center

Genuine Hospitality, LLC has been selected to operate the Holiday Inn Express & Suites Jacksonville – Town Center in Jacksonville, Florida, the company announced on November 5, 2026. The Lake St. Louis, Missouri-based hotel management company said the assignment expands its presence in Florida and adds to its national portfolio. PRLog published the announcement.

Inside the Jacksonville Operating Assignment

The hotel sits at 10573 Brightman Boulevard in Jacksonville's Southside and Town Center district, with access to Interstate 295, St. Johns Town Center, the University of North Florida and Mayo Clinic. Nearby attractions include Topgolf and iFLY Indoor Skydiving. The property offers guest rooms and suites, complimentary hot breakfast, high-speed Wi-Fi, a fitness center, an outdoor swimming pool, a business center, flexible meeting space and complimentary parking, and carries IHG's Holiday Inn Express brand.

Kurt Furlong, Chief Commercial Officer and Partner at Genuine Hospitality, said: "Jacksonville is an important market with a diverse mix of corporate, healthcare, university, and leisure demand. The hotel's outstanding location near St. Johns Town Center positions it well for continued success." Furlong said the company would apply its operating approach, revenue management and people-first culture to the property. Genuine Hospitality was founded in 2018 by Furlong and Rob Willard, who bring more than 70 years of combined experience in hotel development, operations, revenue management, asset management and accounting services, according to the company's announcement.

Genuine Hospitality's Portfolio Scale

Genuine Hospitality manages 30 hotels across six states and seven global brands for third-party property owners, according to akta.pro company records. The same records list a headcount range of 101 to 250 and leadership including Robert Willard as President, COO and Partner and Celine Chen as VP of Operations and Partner. The company's brand partnerships include Marriott, Hilton, Hyatt, IHG, Wyndham, Choice Hotels and Best Western, the announcement said.

What Comes Next for the Jacksonville Hotel

Genuine Hospitality said it will apply its revenue management and operating approach to the Jacksonville property under the Holiday Inn Express brand. The company's portfolio spans 43 hotels and 4,884 rooms across its existing properties and development pipeline.