Shein Plans €500 Million Poland Hub Expansion, Targeting 10,000 Workers by 2026

Shein said on November 4, 2026 that it would invest €500 million ($562 million) to expand its European logistics hub in Poland, aiming for faster deliveries and greater operational flexibility. Channel NewsAsia reported the announcement, which comes as the online fashion retailer adapts to EU parcel charges imposed in July.

Shein's Wroclaw Plant Expansion

The major expansion of Shein's plant near Wroclaw, Poland, will take its total workforce to more than 10,000 people and 6,500 autonomous robots by the end of 2026, the company said. Customers in certain markets will receive products stored at the plant within 48 hours.

"Through this investment, we are building more efficient, flexible and resilient European operations," said Leonard Lin, Shein's global head of public affairs.

Shein, along with Chinese competitors such as Temu and AliExpress, is adapting to charges imposed in July to curb what the EU says is unfair competition from online retailers. The EU initially introduced a €3 fee for parcels worth less than €150, and increased the levy by €2 on November 1. Shein's sales in Europe dropped sharply in the second quarter, contributing to a 67 per cent net profit fall.

Shein's Earlier UK and India Moves

According to akta.pro company records, Shein opened a new ecommerce logistics warehouse in Cannock, West Midlands, in May 2026, creating 450 jobs and bringing the total UK logistics workforce to 1,000. The 376,000 sq ft facility is the third warehouse on Shein's Cannock campus. The same records show Shein deepened its India re-entry via Reliance Retail's AJIO platform in May 2026, with the partnership surpassing 11 million downloads.

Falling French Traffic and a US Settlement

Daily visitor numbers for Temu and Shein in France fell by 44.2% and 39.6% respectively in the third quarter of 2026, according to Fevad, Fashionnetwork reported. Temu's monthly traffic dropped 34.6% to 10.1 million, while Shein's fell 28.3% to 15.3 million, pushing them down the rankings.

Shein agreed to pay $100 million to settle a US FTC probe into delivery delays and customer complaints, FashionUnited reported on November 2, 2026. The settlement equals 44% of its second-quarter profit.

Next Steps for Shein

Shein said the Polish expansion will reach its workforce and robot targets by the end of 2026. The EU's parcel levy rose by €2 on November 1, 2026.