Partnerships
Porsche Extends Grassfish In-Store Platform Agreement Through 2031 Across 900 Dealerships
By News Desk ·
Key takeaways
- Grassfish, part of the Vertiseit Group, extended its global framework agreement with Porsche AG through 2031.
- The agreement covers the IXM software platform and in-store solution development for Porsche's approximately 900 dealerships worldwide.
- More than 10,000 touchpoints currently run on the Grassfish IXM platform, and the agreement carries no volume commitments.
Grassfish, a company within the Vertiseit Group, has extended its global framework agreement with Dr. Ing. h.c. F. Porsche AG to supply its In-store Experience Management platform and develop in-store solutions for Porsche's roughly 900 dealerships worldwide. The agreement runs until 2031, TradingView reported on November 4, 2026.
What the Grassfish Agreement Covers
The framework agreement covers the IXM software platform and the development of in-store solutions for Porsche's global dealership network. Porsche and Grassfish have worked together since 2020 on the customer experience in Porsche dealerships, where more than 10,000 touchpoints currently run on the Grassfish IXM platform.
The agreement includes no volume commitments, but it enables further expansion of the platform and solutions across Porsche's dealership network. Vertiseit CEO Johan Lind and Deputy CEO and CFO Jonas Lagerqvist were named as contacts on the announcement.
Porsche is a German luxury sports car and SUV manufacturer founded in 1951 and headquartered in Stuttgart, according to akta.pro company records. The company sells through an authorized Porsche Center dealer network and direct online channels, with a six-model lineup spanning the 911, 718, Taycan, Panamera, Macan and Cayenne.
Porsche's Recent Product and Partnership Moves
In June 2026, Porsche launched the 2027 Taycan update, which features an E-Shift virtual eight-speed gearbox, Electric Sport Sound, an AI-enhanced Voice Pilot infotainment system, a standard 105 kWh Performance Battery Plus and NACS fast-charging compatibility, the same records show.
Porsche also partnered with Soho House in June 2026 on a Taycan Turbo S Sport Turismo Soho House One special edition with Greek Street Green paint and Monteverde Green wheels. A May 2026 partnership with Epic Games added the Cayenne Turbo Electric as a purchasable vehicle in Fortnite for 2,400 V-Bucks.
Porsche's Battery Recycling and One-Off Plans
On November 4, 2026, FinanzNachrichten.de reported that Porsche and partner cylib produced battery cells with cathode active material fully from recycled resources, with materials available for production from 2028.
Carscoops reported on November 2, 2026 that Porsche plans 15 one-off projects, including a $15 million model, to raise average sales prices and drive profits. The cheapest 2027 911 starts at $137,850, with future projects potentially exceeding a 200% price premium.