Funding
Nooks Lands $500 Million General Catalyst Commitment to Fund Sales Push
By News Desk ·
Key takeaways
- Nooks secured a $500 million commitment from General Catalyst's Customer Value Fund.
- Nooks said it is on track to nearly triple its annual recurring revenue by year-end.
- Nooks has more than 2,000 customers, including Cursor, Notion, Replit, Glean and HubSpot.
Nooks, an AI sales startup, secured a $500 million commitment from General Catalyst's Customer Value Fund to finance its sales and marketing push, the company said on November 4, 2026. Channel NewsAsia reported the commitment, which differs from a traditional equity stake.
How the General Catalyst Commitment Works
Unlike traditional investors that buy a stake in a company, General Catalyst's commitment involves taking a share of the returns its capital helps generate, Nooks CEO Dan Lee said. He declined to give details on the terms of the deal.
Nooks is betting that sales will be the next profession reshaped by AI, after coding, legal work and customer support, and the deal will help the company scale up and launch new products. "In order to completely transform any industry, you need a lot of capital," Lee said. "We felt that this was the best way to finance both aggressive growth and also taking new products to market."
Nooks said it is on track to nearly triple its annual recurring revenue by year-end, but did not disclose the current figure. The company has more than 2,000 customers, including Cursor, Notion, Replit, Glean and HubSpot, and had a net revenue retention of 135 per cent, it added. The AI startup formally launched its Revenue Agent Platform on Wednesday to cover tasks from first contact to renewal.
"The platform has shown a highly predictable revenue engine and strong unit economics, which is what we look for in companies with CVF. It's impressive to see that traction so early," said Pranav Singhvi, partner and co-head of the Customer Value Fund at General Catalyst.
Nooks' Earlier Funding Rounds
According to akta.pro company records, Nooks has raised $70 million in total funding across three rounds. The most recent was a $43 million Series B led by Kleiner Perkins in October 2024.
| Date | Round | Amount | Lead investor |
|---|---|---|---|
| July 2021 | Seed | $5 million | Tola Capital |
| April 2024 | Series A | $22 million | Not stated |
| October 2024 | Series B | $43 million | Kleiner Perkins |
Nooks' Acquisitions and Appointments Before the Deal
Nooks announced on August 26, 2026 that it acquired FullyRamped, an AI-native sales coaching platform founded in 2024, with founder and CEO Aaron Marks joining Nooks' Product team, PR Newswire reported. On August 19, 2026, Nooks appointed Loreal Lynch, former CMO of Jasper, as Chief Marketing Officer to lead global marketing and category creation, Yahoo reported. In May 2026, ZoomInfo announced a two-way integration with Nooks AI, enabling mutual customers to connect ZoomInfo's verified B2B contact and account data directly into Nooks' AI-powered parallel dialer through a native connector, Zoominfo reported.