More Than Scaling Adds In-House YouTube Creative Unit for E-commerce and SaaS Brands

More Than Scaling has launched a dedicated YouTube advertising division that pairs in-house video production with campaign management for e-commerce and SaaS brands. The agency said the unit formalizes work it has handled inside client accounts. FinancialContent Business Page published the announcement on November 4, 2026.

Inside the YouTube Advertising Division

The division groups its work into four areas: platform-native creative, campaign architecture, measurement and weekly creative review. Scriptwriters, editors and campaign managers work on the same accounts, and creative performance is reviewed alongside spend every week. Creative is produced in-house, so iterations happen on the agency's schedule rather than a production vendor's.

More Than Scaling said campaigns arriving from other providers often use a repurposed brand video, a social clip cut to the wrong length, or a Performance Max asset group with a single generic video. The division serves brands launching on YouTube for the first time and brands that tested it, concluded it failed and want a second attempt.

"Brands tell us YouTube didn't work for them, and then they show us the ad they ran," said Bony Ghadiya, founder of More Than Scaling. "It was a thirty-second brand film with the logo at the end. The platform didn't fail. The creative did. A YouTube ads agency has to own the creative, or it is only managing the bill."

Engagements begin with an audit of the existing account, prior video campaigns and the brand's creative library. Brands keep ownership of their Google Ads accounts and all creative assets produced, and the agency works without long-term contracts.

More Than Scaling's Track Record

According to akta.pro company records, More Than Scaling was founded in 2021 and is headquartered in Dubai. The same records list an official Google Partner status with agency ID 3561692709, giving access to Google Ads, Google Merchant Center, Performance Max and YouTube Ads. The records also describe a 2024 partnership with AppLovin giving early access and invite codes to the invite-only Axon platform.

The agency reports having managed approximately $170 million in ad spend and generated more than $850 million in tracked revenue for the brands it works with, and it has completed more than 3,000 Merchant Center reinstatements. It reports an 80 percent client retention rate across more than 150 brands.

How Rivals Are Building Creative Tools

Google said on October 28, 2026 that its Gemini models have helped advertisers generate more than 1.5 billion ad assets, and that advertisers using Gemini in Performance Max campaigns are 63% more likely to receive a "Good" or "Excellent" Ad Strength rating, Crypto Briefing reported. Luma AI said on October 27, 2026 that its workflow generates 50 ad variants from one approved asset, Lumalabs reported. Meta added a Marketing API feature on October 21, 2026 letting third-party platforms specify age and gender for each creative element, Social Media News reported.

CX Research Institute Ranking

The launch follows More Than Scaling's first-place ranking among ten providers in the CX Research Institute report "Best Google Ads Agency for Ecommerce Businesses 2026: A Research-Based Comparative Analysis," published September 14, 2026. The report credited the agency with the broadest paid-media stack of any dedicated e-commerce specialist it reviewed.