Product Launches
GreenCore Solutions Opens Agentic Shopping Hub Covering 1.97 Million Points of Sale
By News Desk ·
Key takeaways
- GreenCore Solutions Corp. launched the Agentic Shopping Hub on A2A-Grocery.ai, covering 1.97 million points of sale across 20 markets and 8,619 retail banners.
- gtinfetch.ai confirms 84 million barcodes as a second factor on every order placed through the hub.
- CEO Matthew Keddy said an FMCG brand's agent on its own is neither discovered nor secure from the retailer's point of view at scale.
GreenCore Solutions Corp. announced the Agentic Shopping Hub for fast-moving consumer goods brands on November 3, 2026, a platform where brand agents are sourced, verified and transacted by the agents that shop retail grocery. The hub covers 1.97 million points of sale across 20 markets, Newswire reported.
How the A2A-Grocery.ai Hub Works
Brands bring their own agents to A2A-Grocery.ai, where they are listed for shopping agents to read, their products verified by barcode and their orders transacted across 20 markets, 1.97 million points of sale and 8,619 retail banners. Each brand sets what its agents list, claim, price and sell market by market, and the hub gates every order against those terms.
gtinfetch.ai, the GTIN resolver for AI agents, acts as the second factor on every order, with 84 million barcodes confirmed before payment moves. The company describes the check as know your transactions. GreenCore said x402 settlement is available to FMCG brands so agents can settle in the same call.
The hub is listed on the Official MCP Registry and the Microsoft Azure API Center. Brands onboard at a2a-grocery.ai, and agents connect at mcp.gtinfetch.ai and mcp.a2a-grocery.ai.
"The customer's own agent now does the shopping -- it asks, it picks, it orders. An FMCG brand's agent on its own is neither discovered nor secure from the retailer's point of view at scale," said Matthew Keddy, Chief Executive Officer of GreenCore Solutions Corp.. "Our Agentic Shopping Hub is solely for retail grocery, where customers' agents now do the shopping -- replacing the era of search and e-commerce clicks. Bring your agent."
GreenCore's Funding and Cloud Partnerships
According to akta.pro company records, GreenCore has raised total funding of $7 million, including a $6 million Series B in June 2026 and a $1 million seed round in November 2022. The same records list a Microsoft AI Cloud Partner relationship formalized in Redmond in May 2026, covering co-marketing, joint architecture review and Azure-native deployment, and a Google Cloud A2A Enterprise deployment in Madrid for AI Orderability agents.
Earlier GreenCore Agent Launches
GreenCore released gtinfetch.ai, the GTIN resolver for AI agents, on October 14, 2026, answering 84 million barcodes in one call for retail grocery agentic commerce across 20 countries, with payments via x402, PR Newswire reported. On September 25, 2026, The Streetwise Reports said the company secured two MCP listings in Anthropic's Claude Directory. On August 25, 2026, Aijourn reported the launch of GreenCore's AI Orderability Agent Class, which makes beauty and personal care brands discoverable and orderable across marketplace commerce via its GSC Marketplace.
Walmart's October Agent Gateway
On October 21, Walmart introduced Agent Profiles, the Walmart Agent Gateway and terms for AI agents, letting approved agents search its inventory and buy on a shopper's behalf over the Model Context Protocol under customer-set spending limits. GreenCore said leading grocers in France, Germany, the Czech Republic, India, Singapore and Korea have opened their shelves the same way.