Nike Extends Oregon State University Partnership Through 2031 and Adds Two Beavers to Blue Ribbon Elite

Nike and Oregon State University have extended their partnership through 2031, building on more than three decades of collaboration. The extension also adds quarterback Braden Atkinson and wide receiver Jesse Legree to Nike's Blue Ribbon Elite NIL roster, B2B Marketplace reported on November 4, 2026.

What the Oregon State Extension Covers

Nike and Oregon State announced the extension of their longstanding partnership through 2031 alongside the addition of the two Beavers athletes to Blue Ribbon Elite. The program provides athletes with personalized support and creative opportunities across sport, business and culture, according to the announcement.

Ann Miller, EVP of Global Sports Marketing at NIKE, Inc., said: "There's a special history between Nike and Oregon State, built over more than three decades together." Miller added that welcoming Atkinson and Legree to the Nike family reflects what makes the relationship meaningful.

Blue Ribbon Elite is described as a first-of-its-kind initiative representing a portfolio of athletes across disciplines. The program is named after Nike's beginnings and covers brand campaigns, product innovation and creative direction for participating athletes.

Kevin Griffin, Oregon State Vice President and Director of Athletics, said the opportunity for Atkinson and Legree to join the program is "an incredible benefit of our relationship." Griffin said the extension will serve the university's student-athletes as its programs compete in the Pac-12 and nationwide.

Atkinson said being part of Blue Ribbon Elite is an honor that means more because Nike's roots are in Oregon. Legree said joining the program is a dream come true and that having Nike in his corner pushes him to work harder every week.

Nike's NIL Roster and Recent Launches

Nike's recent product and partnership record includes the October 2026 release of the Caitlin 1, the company's first WNBA signature basketball shoe in four years, which sold out pre-orders within 24 hours at a $140 price point, according to akta.pro company records. The same records list a December 2025 post-IPO secondary of $3 million and an August 2024 post-IPO equity round of $239 million led by Pershing Square Inc.

Earlier Nike NIL and Product News

On November 3, 2026, Yahoo reported that Kenny Darby signed a Nike NIL deal, becoming the latest breakthrough for Kentucky football. That same day, stupidDOPE reported that the Nike SB Dunk Low "Champagne" is expected to release in November 2026 at $130, ahead of the shoe's 25th anniversary in 2027. Also on November 3, 2026, Si reported that Nike will release the Kevin Durant KD 6 "Texas" colorway on November 17 at 10:00 a.m. ET for $135, the first release of that colorway in 13 years.