Ralph Lauren Adds Three Cities to Holiday Experience, Bringing Total to Seven

Ralph Lauren is expanding its Holiday Experience to seven cities in 2026, adding three locations to the four-city offering it staged in 2025. The company announced the expansion in a press release, according to Yahoo. The campaign centers on the Adirondack mountains and will feature Lake House-inspired retreats, ice skating rinks, Christmas trees, family portrait moments, seasonal workshops and immersive retail experiences in London, Tokyo, Seoul, Sydney, Hong Kong, Singapore and Los Angeles.

Ralph Lauren's Seven-City Holiday Rollout

The installations will open on a staggered schedule. The campaign kicks off in Sloane Square in London from November 12 to December 20, followed by Marina Bay Sands in Singapore from November 17 to December 26 and First Fleet Park in Sydney from November 21 to November 29. West Hollywood runs from December 3 to December 6, Ocean Terminal Deck in Tsim Sha Tsui, Hong Kong from December 5 to December 20, Seongsu Daelim in Seoul from December 10 to December 13, and Roppongi Midtown in Tokyo from December 4 to December 31.

Ralph's Coffee pop-ups and hospitality offerings will be available on site at the installations. Ralph Lauren will donate a percentage of proceeds from select activities and offer consumers the opportunity to make donations to local charities supported through its Pink Pony initiative during the installations. Ralph Lauren stores worldwide will be transformed into American woodland retreats, and the brand will appear in the windows of Bloomingdale's 59th Street flagship in New York City, where a Ralph Lauren Holiday Shop featuring gifts, customization and special events will be installed. In London, the brand will be featured in Selfridges' New York window, and a Ralph's Coffee experience will be set up on Duke Street. In Germany, Ralph Lauren will take over the windows in Breuninger's stores in Munich and Stuttgart.

Ralph Lauren's Recent Expansion Moves

Ralph Lauren opened its largest Polo store in Colombia at Centro Comercial Andino in Bogotá in June 2026, expanding its premium retail footprint in Latin America, according to akta.pro company records. The same records show the company partnered with the U.S. Postal Service that month to curate the "American Icons" commemorative stamp collection for America's 250th anniversary, paired with a licensed capsule collection sold at Ralph Lauren stores globally. In May 2026, Ralph Lauren became the Official Lifestyle Apparel Partner of Pebble Beach Resorts, debuting the first and only Ralph Lauren branded retail concept on the 17 Mile Drive property.

Ralph Lauren's Holiday Campaign Timeline

Ralph Lauren took American Menswear Designer of the Year at the CFDA Awards, presented by Matt Damon, Yahoo reported in November 2026. In October 2026, PoloFest, a three-day event in Tokyo, celebrated Ralph Lauren's 50th anniversary of opening its first store in Japan, featuring a vintage marketplace, live interviews and a symposium, according to Yahoo. Also in October 2026, ELLE reported that Ralph Lauren-inspired Christmas décor trends, including tartan, equestrian, brass and teddy bear motifs, are expected to persist into 2026.

What Debuts This Holiday Season

The second installment of The Polo Bear Chronicles, Ralph Lauren's animated short film series, will debut this holiday season. The two-minute film follows the Polo Bear on a new adventure in the Adirondacks, celebrating family, tradition and the magic of the season.