Flor de Caña Hands Paragon Brands Full UK Distribution From November 1

Flor de Caña has appointed Manchester-based Paragon Brands to distribute its full rum portfolio in the United Kingdom, effective November 1, 2026. The Nicaraguan producer announced the partnership on November 2, Aktien reported.

What the Paragon Brands Agreement Covers

The agreement covers the complete Flor de Caña portfolio, including the 12 Year, 18 Year and 25 Year expressions. The 12 Year is positioned for sipping or cocktails, the 18 Year for neat drinking and the 25 Year as the brand's ultra-premium flagship.

Paragon Brands is described as one of the UK's top independent spirits distributors and one of its fastest-growing drinks businesses, with relationships across retailers and hospitality operators and a record in brand activation and in-venue execution.

Chris Jones, managing director at Paragon Brands, said: "With more than 135 years of family heritage, outstanding rum-making expertise and a genuine commitment to sustainability, Flor de Caña has all the qualities that make a truly world-class spirits brand, giving it enormous potential in the UK." He added that the distributor would "introduce Flor de Caña to new audiences and give this remarkable brand the visibility, distribution and recognition it deserves."

Flor de Caña says its rums are Carbon Neutral certified by SCS Global Services, distilled with 100% renewable energy and naturally aged at the base of an active volcano without sugar or artificial ingredients. The company was founded in 1890 and is led by the fifth generation of its founding family.

Flor de Caña's Recent Partnership Record

According to akta.pro company records, Flor de Caña has been the Official Rum of the Mutua Madrid Open for the third consecutive year in 2026, serving cocktails and experiences to spectators across general, VIP and premium areas, with Luis Figo as a brand ambassador. The same records list a distribution partnership with Fratelli Branca Distillerie in Italy effective January 1, 2026, covering the full portfolio of Flor de Caña rums.

Milan Takeover and Sustainability Awards

On October 9, 2026, PR Newswire reported that Flor de Caña hosted a one-night-only cocktail takeover in Milan on October 8 at Officina, with mixologists from Chile, Colombia and Peru and Peruvian-inspired appetizers. In August 2026, PR Newswire reported that the brand was named "Sustainability Product of the Year" at the 2026 Sustainability Awards presented by the U.S.-based Business Intelligence Group. PR Newswire also reported that Flor de Caña's 18 Year Rum received a Double Gold Medal at the International Spirits Challenge 2026 in London.

Flor de Caña's Australian Recognition

In June 2026, PR Newswire reported that Flor de Caña received the "Diamond Product Sustainability Award" from Sustainability Award in Australia, the competition's highest distinction and the first Diamond-level recognition granted in 2026.