Product Launches
Shriram Life Insurance Launches 'A Promise That Stands When It Matters Most' Campaign
By News Desk ·
Key takeaways
- Shriram Life Insurance launched the campaign 'A Promise That Stands When It Matters Most', created by agency MoMantra and based on a real family's claim experience.
- The insurer reported a combined claim settlement ratio of 99.12% for FY 2025-26, with around 94% of eligible, non-investigative claims settled within 48 hours.
- MD and CEO Casparus J.H. Kromhout said the film centres on the moment a claim is handled, with a real family and a real outcome.
Shriram Life Insurance has launched a campaign titled 'A Promise That Stands When It Matters Most', built on a real family's claim experience. The insurer reported a combined claim settlement ratio of 99.12% for FY 2025-26. The Tribune published the announcement on November 2, 2026.
Inside Shriram Life's Claim Film
The film, created by the company's creative agency MoMantra, follows a family through a difficult period and shows how the insurer handled their claim. It also shows how the Smart Suraksha Card lets customers access their policy details.
Shriram Life Insurance said around 94% of eligible, non-investigative claims are settled within 48 hours. The company said the campaign's premise is that trust in insurance rests on how efficiently and fairly a claim is settled when a family needs it most.
"People buy a policy hoping they will never need it. When they do, the only thing that matters is how quickly and fairly the claim is handled. We wanted this film to be about that moment, with a real family and a real outcome. Trust in insurance is built when the company shows up, and we would like our claim record to speak for us," said Casparus J.H. Kromhout, MD and CEO of Shriram Life Insurance.
The campaign film is available on the company's YouTube channel and on Instagram, Facebook, WhatsApp, Pinterest and Threads.
Shriram Life's Ownership and Product Record
According to akta.pro company records, the Competition Commission of India approved Sanlam's additional 2.80% stake acquisition via a preferential share issue in June 2026. In March 2026, Sanlam Emerging Markets completed the acquisition of Piramal Finance's 14.72% stake for ₹600 crore, raising Sanlam's ownership to about 37.72%. The same records list two funding rounds, including a $67 million secondary market round led by Sanlam in December 2025.
The records also list two 2026 product launches: Shriram Life Sunishchit Laabh, a retirement-focused savings plan, and Shriram Life Flexi Shield Plan, a flexible term coverage product. Shriram Life Insurance is an empanelled annuity service provider with the Pension Fund Regulatory and Development Authority.
Sanlam Approval and Investment Stance
On October 22, 2026, the Competition Commission of India unconditionally approved Sanlam's move past 50% in Shriram Life, Mondaq reported. SEMM, part of Sanlam, holds SLIC, which provides life insurance in India and is held by Shriram Capital Private Limited and SEMM.
On October 1, 2026, Moneycontrol.com reported that Shriram Life Insurance CIO Ajit Banerjee expects the RBI to hike rates by 25 basis points in October and December, then wait and watch. On September 23, 2026, CNBC TV18 reported that Banerjee said the firm is taking a contrarian positive stance on IT stocks, citing AI and cloud priorities.