Burn Boot Camp Proposes 3,400-Square-Foot Studio at Millburn Shopping Center

Burn Boot Camp is seeking approval to open an approximately 3,400-square-foot fitness studio at 720 Morris Turnpike in Millburn, New Jersey, with a public hearing set for November 4, according to nj.com. Stronger Together, LLC, doing business as Burn Boot Camp, filed the application with the Millburn Township Planning Board.

Burn Boot Camp's Millburn Site Plan Application

Burn Boot Camp is a privately held boutique fitness franchise founded in 2012 that operates more than 400 locations across 38 states, offering 45-minute trainer-led group strength and conditioning camps with complimentary childwatch, according to company records. The company is headquartered in Cornelius, North Carolina.

The application seeks preliminary and final major site plan approval along with variance relief for the property, a multi-tenant shopping center containing retail, office and other commercial uses. The proposal would convert an existing vacant space into a Burn Boot Camp, a fitness franchise offering instructor-led group training and wellness programs.

The application also seeks relief from township parking requirements. The shopping center currently has 283 parking spaces, an existing nonconforming condition. The previous tenant's use required one parking space for every 200 square feet, while Burn Boot Camp would be classified under township code as an instructional school or studio, requiring one parking space for every 100 square feet. The change in use would bring the total parking requirement for the center to 458 spaces under township code.

The applicant is also requesting a variance to install a blade sign larger than the 3-square-foot maximum permitted by township regulations. The applicant is represented by attorney John P. Wyciskala of Inglesino Taylor in Parsippany.

Burn Boot Camp's National Footprint

Burn Boot Camp serves over 145,000 members across more than 400 open locations nationwide, with combined franchise system revenue of more than $250 million, according to akta.pro company records. The company opened a franchise location in Bethesda, Maryland on April 27, 2026, and a location in MetroWest, Orlando, Florida on April 20, 2026, the fourth in the greater Orlando area.

Earlier Expansion and Brand Moves

Burn Boot Camp launched My Plan, a personalized fitness app within its app offering nutritional guidance and progress tracking, available at 400 locations nationwide, PR Newswire reported in October 2026. In September 2026, rugby star Ilona Maher joined the company's "Strong Looks Good on You" campaign as Chief Motivation Officer, visiting a Poway, California location for a 45-minute workout, MediaPost reported. Burn Boot Camp also added Maher as a Brand Champion in September 2026, with a four-week national promotion through October 12 offering access to locations for $69, Athletechnews reported.

Millburn Hearing Details

The Millburn Planning Board is scheduled to hold a public hearing on the application at 7:30 p.m. on November 4 at the Millburn Board of Education Center Building, 434 Millburn Ave. Members of the public are permitted to appear at the hearing, ask questions, cross-examine witnesses and offer testimony or comments on the application.