Product Launches
OLLY Debuts Four Mochi Bites Formulas Exclusively at Target Stores Nationwide
By News Desk ·
Key takeaways
- OLLY's Mochi Bites line includes Beauty, Sleep, Multi and Energy formulas, each with less than 1 gram of sugar per serving.
- The Beauty Mochi Bites contain 6,000 mcg of biotin per serving, and the Sleep Mochi Bites contain 5mg of melatonin per serving.
- OLLY cited a 17.1% year-over-year rise in consumer interest in mochi products and a 45.1% climb in TikTok interest, citing Spate data.
OLLY launched Mochi Bites, a four-formula line of mochi-inspired supplements sold exclusively at Target stores nationwide, the company announced on October 31, 2026. The Asheville Citizen Times reported the launch, which covers beauty, sleep, daily nutrition and energy formulas with less than 1 gram of sugar per serving.
Inside OLLY's Four Mochi Bites Formulas
OLLY said the collection uses a soft, pillowy format modeled on the Japanese rice cake. The Beauty Mochi Bites carry 6,000 mcg of biotin per serving plus vitamins C and E in Strawberry Lychee. The Sleep Mochi Bites combine 5mg of melatonin per serving with magnesium in Starfruit Slumber. The Multi Mochi Bites supply 10 essential nutrients, including vitamins A, C, D, E, B6 and B12, along with biotin and vitamin K2, in Tropical Passionfruit. The Energy Mochi Bites, in Peach Green Tea, contain vitamins B12 and B6 and are caffeine-free.
OLLY said the products are vegan, gluten-free, made without synthetic flavors or colors and carry Target Clean certification. The company said consumer interest in mochi-related products rose 17.1% year over year, while TikTok interest climbed 45.1%, citing data from trend-tracking platform Spate. Target shoppers gain another wellness item in the retailer's better-for-you assortment.
OLLY's Earlier Retail Partnerships
According to akta.pro company records, OLLY launched its Precise Probiotics line in April 2026 with Walmart as the exclusive retail partner, selling at $27 to $32 on walmart.com and olly.com. The same records show OLLY brought a line of science-backed body washes to Canada in March 2026, its first move beyond supplements into body care. OLLY is a wholly owned Unilever subsidiary based in San Francisco.
Mochi Bites Against Rival Snack Launches
No Cow reformulated its plant-based protein bars around fibre and low sugar on October 19, 2026, with at least 20g of protein and 14-17g of fibre per 60g serving, EIN Presswire reported. Müller and Myprotein launched high-protein single-serve yoghurts at £1.50 per 210g pot on October 22, 2026, Thegrocer reported. TRUBAR introduced Drizzle mini rice cakes, its first product beyond protein bars, at Walmart on October 27, 2026, PR Newswire reported.