Banana Republic Debuts Holiday 2026 Campaign Starring Ella Hunt and Archive Knits

Banana Republic has launched its Holiday 2026 campaign starring actress and musician Ella Hunt, the company said, as B2B Marketplace reported on October 28, 2026. The campaign follows Hunt and a close-knit group of friends through festive gatherings and spontaneous adventures.

Ella Hunt Leads Banana Republic's Holiday 2026 Campaign

The Holiday 2026 campaign centers on connection and shared experiences, with Hunt appearing alongside friends in scenes built around holiday dressing. The accompanying collection spans cozy cashmere, heritage-inspired knitwear, rich textures and outerwear, designed for both everyday moments and special occasions.

Highlights include Fair Isle sweaters inspired by archival Banana Republic designs from 1992 through 2002, premium 100% cashmere essentials, and statement outerwear in wool, suede and shearling. Seasonal pieces named in the launch include the women's Rocky Mountain Handknit Sweater and Drape Midori Sweater Dress, and the men's Wood Alpine Bomber and Shearling Rancher Jacket.

The gifting assortment extends beyond apparel, with cashmere accessories and a curated selection of lifestyle pieces from Timex, Breda, Louise Damas and Brigitte Tanaka. Banana Republic describes the collection as reflecting its commitment to quality, craftsmanship and modern classics.

Banana Republic's Heritage Line and Leadership

Banana Republic's Holiday 2026 assortment follows the April 2026 launch of the Archive Reissue collection, a 20-piece heritage-inspired line made with The Explorers Club and fronted by Joshua Jackson, according to akta.pro company records. Gap Inc. appointed Donald Kohler, formerly CEO of PVH Americas, as Banana Republic's President and CEO effective July 2026, the same records show.

TikTok Series and Designer Collaboration Before the Holidays

Banana Republic launched a five-part TikTok series, "The Agency," starring Jack Innanen, debuting October 14, Retail Dive reported. The first episode drew 10.1 million views and the second 4.5 million.

Henry Zankov collaborated with Banana Republic on a 27-piece fall collection of knits, leather jackets and archival-inspired pieces priced between $90 and $600, launching October 20 with early access for loyalty members on October 19, Harper's BAZAAR reported.

Banana Republic debuted The Agency as its first scripted microseries on October 14, an office comedy starring Jack Innanen as four employees at a travel agency, with the five TikTok episodes released weekly, Yahoo reported.