Victory Live Becomes Official Data and Analytics Provider of the Capital One Orange Bowl

Victory Live will serve as the Official Data and Analytics Provider of the Capital One Orange Bowl under a partnership announced October 19, 2026, providing ticketing data and analytics tools for the game's operational planning and ticketing strategies. PR Newswire carried the announcement.

Victory Live's Orange Bowl Ticketing Role

The Capital One Orange Bowl is scheduled to host a College Football Playoff Semifinal on January 14, 2027, at Hard Rock Stadium. Under the agreement, Victory Live supplies ticketing data and analytics tools that support the Orange Bowl's operational planning and ticketing strategies.

Sam Soni, founder and CEO of Victory Live, said, "The Orange Bowl has a proud history in college football and a lasting impact on South Florida." Soni added, "We look forward to supporting the organization with technology and data insights to assist their ticketing operations. With a College Football Playoff Semifinal ahead, this is an exciting opportunity to work together on an event that means so much to fans and the community."

Victory Live was founded in 2021 by Soni and operates the Victory Live One platform, which manages millions of tickets for live event rightsholders and ticket sellers across sports, concerts and theatre. The company's marketplace handles B2B ticket distribution and connectivity, according to its own announcement.

Victory Live's Recent Partnership Record

According to akta.pro company records, Victory Live announced a multi-year preferred secondary ticketing services partnership with Minor League Baseball and Diamond Baseball Holdings in May 2026, enabling DBH-owned clubs to distribute across major secondary marketplaces. The same records show a January 2026 strategic advisory partnership with Fusion Advisors, founded by Greg Kish, to advance commercial strategy across sports, concerts and theatre events. Victory Live processes more than $9.5 billion in annual gross ticket sales through its platform, and more than 100,000 live events are accessible through the platform for travel agents.

Other Sports Ticketing Partnerships

Fundamental and AEG announced a partnership on October 8, 2026, bringing NEXUS, its Large Tabular Model, to the LA Galaxy and L.A. LIVE properties for predictive insights on ticketing, marketing and partnership strategy, Business Wire Blog reported. UC Davis Athletics signed a multiyear partnership with Taymar on October 6, 2026, to lead ticket sales for the Aggies, Prweb reported. X Games selected Fever as its official ticketer on October 12, 2026, in a three-year deal for the MoonPay X Games League, Sports Business Journal reported.

Orange Bowl Semifinal Date

The Capital One Orange Bowl's College Football Playoff Semifinal is set for January 14, 2027, at Hard Rock Stadium.