Partnerships
Agoda Connects to RateHawk API in Emerging Travel Group Cross-Sell Deal
By News Desk ·
Key takeaways
- Agoda will connect to Emerging Travel Group's global hotel supply through the RateHawk API, adding millions of accommodation options across Europe, the US, Latin America and the Middle East.
- Emerging Travel Group said East and Southeast Asia rank among its top five destination markets, with bookings in the region growing by an average of 30% in 2026.
- Agoda's platform hosts millions of users across more than 200 markets and lists over 6 million holiday properties.
Agoda and Emerging Travel Group have entered a strategic partnership to cross-sell accommodation services, with Agoda connecting to ETG's RateHawk API to add millions of hotel options across Europe, the US, Latin America and the Middle East. EIN Presswire carried the announcement.
How the RateHawk API Connection Works
Under the agreement, Agoda will connect to Emerging Travel Group's global hotel supply through the RateHawk API, adding millions of accommodation options across Europe, the US, Latin America and the Middle East to its marketplace. The two companies will cross-sell their services, using each other's inventory and customer demand. Emerging Travel Group operates the RateHawk, ZenHotels and Roundtrip brands.
Agoda Vice President of Strategic Partnerships Danil Dachkevitch said: "Travel discovery is becoming less linear as travellers turn to a wider range of platforms and content for inspiration. Wherever their journey begins, we want them to find accommodation that suits their trip. This partnership combines Agoda's deep understanding of Asia and global customer reach with Emerging Travel Group's diverse supply, giving travellers more choice across both platforms."
ETG Managing Director for Consolidator Business Unit Nikita Elagin said: "The Asia-Pacific region is an important destination market for our customers, across both leisure and corporate travel, with bookings growing at a double-digit rate annually. Agoda has a particularly strong hotel portfolio in the region, and by combining our supply, we can offer ETG customers a wider choice of accommodation and better serve their travel needs across APAC."
According to ETG, East and Southeast Asia are among its top five destination markets, with bookings in the region growing by an average of 30% in 2026. Emerging Travel Group launched ETG Marketing Hub in September 2026, an advertising unit connecting travel brands with travellers across RateHawk, ZenHotels and external channels in 180 countries, Hospitality Net reported.
Agoda's Platform Scale
According to akta.pro company records, Agoda's platform hosts millions of users across more than 200 markets worldwide and lists over 6 million holiday properties. The same records show flight route coverage of 130,000 routes as part of its multi-product booking platform. Agoda was founded in 2005 and is headquartered in Singapore.
Agoda's Recent Partnership and Product Moves
Agoda launched a beta version of an AI Assistant in October 2026 that lets users plan and book trips conversationally within one app, connecting to over 6 million accommodations, flights and activities, Travel And Tour World reported. Agoda also partnered with Marina Bay Sands in October 2026 on a bespoke flagship store featuring rooms, suites and resort experiences for Asia Pacific travelers, PR Newswire APAC reported. In September 2026, Agoda released its AI Developer Report 2026, which found that 53% of developers in Southeast Asia and India use AI agents in production, ANTARA News reported.
What Comes Next for the Partnership
Agoda and Emerging Travel Group announced the partnership on October 19, 2026, with the companies stating that Agoda will connect to ETG's global hotel supply through the RateHawk API.