Bud Light Puts Bruce Buffer in a Steakhouse Ad and Bundles a $99 Fight Night Feast

Bud Light released a commercial starring UFC ring announcer Bruce Buffer ahead of UFC 334 at Madison Square Garden and is partnering with UFC and Omaha Steaks on a $99 Fight Night Feast package. The Hollywood Reporter reported the campaign on November 14, 2026.

Inside the Buffer Steakhouse Spot

In the spot, Buffer trades the octagon for a steakhouse and swaps places with a server so the server can watch the fight, leaving Buffer to serve customers. The commercial was released ahead of UFC 334, which takes place at Madison Square Garden in New York City. Bud Light is an official sponsor of UFC, and its spots typically run during the broadcast for viewers and those in the arena.

Buffer told The Hollywood Reporter he likes being self-deprecating in commercials. "I like making fun of myself and just having fun for comedy purposes, and the creative people at Bud Light, you know, when they send me the storyboards, I go, 'This is going to be awesome,'" he said. Buffer also said he trusts Bud Light's creative team and that the brand gives him freedom to give feedback.

The Fight Night Feast package bundles tomahawk steaks, Bud Light beer money, a Paramount+ gift card and UFC training gloves for $99. Todd Allen, senior VP of marketing for Bud Light at Anheuser-Busch, said in a statement that the package was created for UFC fans ahead of UFC 335 closing out the year. "We know the best part of fight night is getting together with friends over an ice-cold Bud Light and some great food," Allen said.

Bud Light's UFC Sponsorship Record

Bud Light has been UFC's official sponsor since 2023, according to akta.pro company records. The same records show the partnership expanded in April 2026 into the Bud Light Summer Series featuring UFC 328 in Newark, UFC 329 in Las Vegas and UFC 330 in Philadelphia, with concerts at Toshiba Plaza, limited-edition merchandise and co-created athlete social content. In June 2026, Bud Light co-sponsored the UFC Freedom 250 event at the White House South Lawn alongside Monster Energy, Ram Trucks, Polymarket, Crypto.com and Jose Cuervo.

Earlier Fight Night Feast Details

On November 11, 2026, WebWire reported that Bud Light would release a limited-edition Fight Night Feast kit powered by Omaha Steaks, available November 17 for $99. That report said the kit includes two tomahawk steaks, beer money, a Paramount+ gift card and UFC gloves, for fans 21 and older hosting for UFC 335 on December 12. On November 5, 2026, PR Newswire reported that Omaha Steaks expanded its corporate gifting program with redesigned gift certificates and online redemption and no minimum order, and expects to surpass 5 million corporate gifts by the end of 2026.

Fight Night Feast Availability

The Fight Night Feast kit is available November 17 for $99, and UFC 335 takes place on December 12.