André 3000 Brings Unreleased Music and a Chalk Mountain to Moncler's Re/Icons Campaign

André 3000 has launched a new Moncler campaign featuring unreleased music, with photography by Gabriel Moses, the company said. Yahoo reported the campaign on November 14, 2026. The Moncler Re/Icons collection is available now.

André 3000's Chalk Mountain for Moncler

According to press notes cited by Yahoo, the campaign is an expansion of last month's Re/Icons drop led by Cher. For the expansion, André 3000 proposed wearing and carrying several Moncler pieces at once. A moment of inspiration on set produced the campaign's central line: "Don't just follow a path. Create your own mountains."

While on set, the artist asked for chalk and sketched a mountain onto an otherwise plain background. The video component of the drop captures that moment. The campaign follows André 3000's debut solo album New Blue Sun, which earned an Album of the Year nomination at the 67th Annual Grammy Awards, and his appearance at ComplexCon 2026 in Los Angeles last month.

Moncler's Footwear and US Retail Moves

Moncler launched Moncler Footwear in June 2026, a new product category extending the brand into utilitarian luxury footwear, according to akta.pro company records. The group opened its first US Moncler Grenoble flagship in Aspen in February 2026 and announced a planned Fifth Avenue New York flagship. Moncler reported full-year 2025 consolidated revenue of €3.13 billion, up 3% year over year with growth accelerating to 7% in the fourth quarter, and an operating profit margin of 29.2%.

Re/Icons Campaigns Before André 3000

Moncler launched the Re/Icons collection in October 2026 with Cher, JENNIE and Grace Jones, reimagining archival outerwear and drawing on alpine pioneer Lionel Terray, ANTARA News reported. Jennie was cast in the campaign wearing the Karakorum jacket and Tibb vest, Yahoo reported that month. On November 9, 2026, Hypebeast reported that Moncler had launched the "Pioneers in Moncler" Re/Icons campaign featuring André 3000, shot by Gabriel Moses, with an unreleased musical snippet that was his first in over a year.

Where the Re/Icons Collection Is Sold

Hypebeast reported on November 9, 2026, that the collection is available at select Moncler boutiques and online. Moncler's own site carries the group's corporate information.