Business
Fender and Teufel Launch Early Black Friday Deals on Three ROCKSTER Speakers
By News Desk ·
Key takeaways
- Fender x Teufel discounted the ROCKSTER AIR 2 to $479.99 from $499.99, the CROSS to $179.99 from $199.99 and the GO 2 to $89.99 from $99.99.
- The early Black Friday and Cyber Monday promotion runs through December 7, 2026.
- Fender appointed Edward "Bud" Cole as CEO in February 2026, succeeding Andy Mooney.
Fender and Teufel launched early Black Friday and Cyber Monday discounts on three ROCKSTER portable speakers, cutting prices to $479.99, $179.99 and $89.99 through December 7, 2026. PRESSBEE published the promotion details on November 7, 2026.
Fender and Teufel Cut Three ROCKSTER Prices
The sale covers the Fender x Teufel ROCKSTER AIR 2 at $479.99, down from a regular $499.99, the ROCKSTER CROSS at $179.99, down from $199.99, and the ROCKSTER GO 2 at $89.99, down from $99.99. The AIR 2 is the highest-priced model in the promotion, the CROSS sits at the middle price point and the GO 2 is the entry option at $89.99.
The collaboration combines Teufel's audio lineup with Fender's musical heritage, according to the report. The promotion is available now, ahead of Thanksgiving weekend, and runs through December 7, 2026. Teufel's official ROCKSTER sale page carries the offers.
Fender's Recent Product and Leadership Moves
Fender was founded in 1946 by Leo Fender and is headquartered in Los Angeles, according to akta.pro company records. The same records list Edward "Bud" Cole as chief executive officer, a role he took in February 2026 after serving as CEO-designate from January 19, 2026 and succeeding Andy Mooney. Cole previously led Fender's Asia-Pacific business across 14 countries.
The records also list a $40 million debt-funded round in September 2025 and a valuation estimate of $1 billion to $5 billion. Teufel Audio is Fender's partner on the ROCKSTER lineup.
Earlier Fender Launches This Fall
Fender and Dark Horse Records launched a Japan-exclusive George Harrison Stratocaster collection in October 2026, featuring three custom guitars in Olympic White, Black and Orange, with the Stratocaster retailing for ¥198,000, Hypebeast reported. The Pokémon Company announced a collaboration with Fender Guitars for a Stratocaster and Telecaster due in 2027, featuring 8-bit audio and a 30th-anniversary neck plate, IGN reported in October 2026.
John 5 and Fender released three signature Telecasters, the John 5 Phantom Telecaster, the John 5 Ghost Telecaster and the Fender Custom Shop John 5 Phantom Telecaster, PRESSBEE reported in October 2026.
ROCKSTER Sale End Date
The discounted ROCKSTER prices remain available through December 7, 2026, per the promotion.