Product Launches
Austin Air Systems Debuts Interactive Christmas Eve Map With Clean Air Coloring Book and $845 Purifier Giveaway
By News Desk ·
Key takeaways
- Austin Air Systems launched the Reindeer Route, an interactive Christmas Eve map at ReindeerRoute.com where families add their towns to Santa's route.
- The campaign includes a Clean Air Christmas coloring book on indoor air pollution and childhood asthma, plus free holiday printables.
- The initiative includes a giveaway for an Austin Air medical-grade air purifier valued at $845.
Austin Air Systems announced the Reindeer Route, an interactive Christmas Eve map where families add their towns to a digital version of Santa's reindeer route, alongside a giveaway for a medical-grade air purifier valued at $845. The Buffalo, New York company announced the campaign on November 7, FinancialContent Business Page reported.
Inside the Reindeer Route Campaign
The campaign is available at ReindeerRoute.com and pairs the Santa tracker experience with Christmas printables, including a Clean Air Christmas coloring book focused on indoor air pollution and childhood asthma. Families can place their town on the map of Santa's Christmas Eve journey, and the printable collection includes a reindeer landing zone certificate and content about snacks for Santa's reindeer, also described as reindeer food.
Stacy Malesiewski, Marketing Director at Austin Air Systems, said the campaign links a familiar holiday tradition to indoor air quality. "The accompanying Clean Air Christmas coloring book was developed to give parents and children an accessible way to discuss common sources of indoor air pollution, including topics that may be particularly relevant to families living with childhood asthma," Malesiewski said.
The coloring book is designed to help parents talk with children about common sources of indoor air pollution, including asthma triggers at home. The campaign cites the Centers for Disease Control and Prevention's Most Recent National Asthma Data, updated June 25, 2026, which estimates that 4.8 million children under age 18 in the United States had current asthma in 2023, or 6.7 percent of children. The U.S. Environmental Protection Agency's resource "Asthma Triggers: Gain Control" states that "indoor allergens and irritants play a significant role in triggering asthma attacks" and identifies secondhand smoke, dust mites, mold, pests, pets, nitrogen dioxide, chemical irritants and wood smoke among common triggers. The materials are intended to support conversations between parents and children and do not replace advice from a qualified health professional.
The giveaway for an Austin Air medical-grade air purifier carries a stated value of $845, and participation information is provided through the company's Reindeer Route page.
Air Purifier Launches From Eureka Forbes and Others
Eureka Forbes launched six new Aeroguard air purifiers for rooms up to 440 sq. Ft., priced from Rs 4,299 to Rs 19,999, with True HEPA H13 filtration and Wi-Fi connectivity on select units, Business & Financial reported on October 27. Meaco announced its Grisos heater range, including a 1.5kW model and a Smart 2kW PTC fan heater, priced at £69.99 and £129.99 with availability expected by year-end, T3 reported on November 3. Levoit launched its Classic Tower Fan range in Australia, including a 42-inch Classic Pro Smart Tower Fan and a 36-inch Classic Tower Fan, GlobeNewswire reported on October 26.
Tanita's Anime Character Pre-Orders
Tanita announced a collaboration with Girls und Panzer, releasing digital thermo-hygrometers and pedometer covers featuring anime characters, Third News reported on October 30. Pre-orders start November 13 at ¥3,520 and ¥1,650, with shipments in late February 2027, and limited editions will be sold at the Oarai Anchovy Festival.
Companies in this story
- Austin Air Systems · austinair.com