T-Mobile Debuts T-Mix Wireless Plan in Bryan Cranston Campaign With Highdive

T-Mobile launched T-Mix, a wireless plan that lets subscribers change plan elements every 90 days, with a new campaign starring Bryan Cranston. The 60-second ad debuts during Amazon Prime Video's "Thursday Night Football," Variety reported. Lucy McLellan, T-Mobile's executive vice president and chief brand and communications officer, said a family of four might save up to $7,000 depending on the options they choose.

Cranston and George Pitch the T-Mix Plan

In the spot, Cranston and a rooster named George act as an alarm clock, rousing people from hotel rooms, airplane seats and bedrooms. "Come on sleepyheads, it's up and at 'em!" Cranston says in the ad. "Because there's been a change in plan!"

T-Mix members can choose benefits including Apple Music, Apple TV, DashPass by DoorDash, Delta miles, ESPN Unlimited, Google Gemini, Hulu, Netflix, Pandora, Paramount+, SiriusXM, XBOX Game Pass and YouTube Premium, alongside options such as T-Satellite, Optimized Video Calls and device promotions. McLellan said the campaign aims "to reach new audiences who have tuned out the category completely" and to "appeal to audiences beyond the millennials that T-Mobile has traditionally appeared to."

The work was created with Highdive, which T-Mobile named as its lead creative advertising agency, alongside Anomaly as strategic brand transformation partner, Investing.com reported. Highdive, a Chicago agency, is marking its 10th anniversary, AdAge reported. McLellan said the ad will roll out across national broadcast, streaming, cinema, digital, social media, radio and out-of-home, with bespoke digital creative targeting specific consumer niches.

T-Mobile's Recent Network and Service Moves

According to akta.pro company records, T-Mobile retired its 2G GSM network on August 3, 2026, after retiring its 3G network in 2022. The carrier launched T-Satellite with SpaceX Starlink in July 2026, including messaging at launch and broadband data later in 2026, after attracting 1.8 million beta testers including rival-network users. T-Mobile also closed an FCC-approved spectrum swap with Grain Management, transferring 800 MHz licenses for $2.9 billion in cash and Grain's 600 MHz licenses.

Earlier T-Mobile Product Launches

T-Mobile Fiber launched its fastest plan, 5 Gig, at $90 per month with a 10-year price guarantee, available starting November 3, Stock Titan reported. Mashable reported that T-Mobile is offering the Motorola Razr and Razr+ for free when activating a new line on a qualifying T-Mix plan, covered by 36 monthly bill credits with a $35 connection charge and taxes. Ericsson, MediaTek and T-Mobile trialled a pre-6G over-the-air connection on 400 MHz channel bandwidth at T-Mobile's 6G Innovation Hub in Bellevue, Washington, in September, Telecompaper reported.