Anthem Blue Cross & Blue Shield Taps Brokers Holding Group to Grow Georgia Small and Mid-Market Reach

Anthem Blue Cross and Blue Shield in Georgia announced a partnership with Brokers Holding Group, a Warner Pacific general agency serving health insurance brokers, to expand marketing and distribution of its health benefits solutions in Georgia's small and mid-market employer segments. Business Wire published the announcement on November 2, 2026.

How the Anthem and Brokers Holding Group Tie-Up Works

Under the relationship, Anthem Blue Cross & Blue Shield and Brokers Holding Group will work together to strengthen engagement with insurance brokers across Georgia, helping them connect employers with competitive health benefits options designed to meet the needs of their businesses and employees.

Brokers Holding Group provides insurance brokers with sales and marketing resources, quoting and enrollment assistance, and dedicated end-to-end broker support to help them navigate the evolving employee benefits marketplace. By adding Anthem's health benefits offerings to its portfolio in Georgia, Warner Pacific will provide brokers with additional options to address the diverse needs of their employer clients.

"At Anthem, we are committed to making health coverage more accessible and affordable for Georgia businesses and their employees," said Rob Teas, Regional Vice President, Anthem Blue Cross and Blue Shield in Georgia. "Our partnership with Warner Pacific builds on that commitment by expanding our reach within the broker community and making it easier for small and mid-sized employers to explore health benefits solutions that support the health and well-being of their workforce."

Scott Lee, President of Brokers Holding Group, said: "We are excited to partner with Anthem Blue Cross and Blue Shield and bring its health benefits solutions to more brokers and employers throughout Georgia. This relationship reflects our shared commitment to supporting the broker community with the products, resources and expertise they need to help businesses offer meaningful health coverage to their employees."

Brokers Holding Group has been a Warner Pacific company since January 2026 and is a South Carolina-based general agency specializing in level-funded health plans and alternative funding solutions for employee benefits brokers. Warner Pacific acquired Beere&Purves, a California-based general agency, in its first major acquisition in the state, Business Wire Blog reported on October 1, 2026.

Anthem's Georgia Broker and Provider Record

Anthem appointed Amanda Free as president of Anthem Blue Cross and Blue Shield of Georgia in 2026, according to akta.pro company records. The same records show Anthem Blue Cross and Blue Shield of Georgia and Northeast Georgia Health System announced a new multi-year agreement in May 2026 ensuring Anthem commercial and Medicare Advantage members retain in-network access to NGHS hospitals, physicians, and specialty services.

Earlier Anthem Contract Moves

In October 2026, Anthem Blue Cross and Blue Shield in Virginia and Privia Health reached a new agreement to continue providing Anthem members with in-network access to Privia Medical Group physicians across Virginia, FinancialContent Business Page reported. That month, Rosarium Health partnered with Anthem Medi-Cal to provide in-home fall-risk assessments and home modifications for eligible members, with California's Medi-Cal covering these modifications up to $7,500 lifetime, MedCity News reported.