Nu Ideaktiv, Astro and Karangkraf Joint Venture, Rebrands as seeNI

Nu Ideaktiv Sdn Bhd, a joint venture between Astro and Kumpulan Media Karangkraf, has adopted the new identity seeNI, the company said in a statement on Thursday. Malaysia Latest News reported the rebranding, which the company says is aimed at expanding business growth through content, creative talent and commercial partnerships.

What the seeNI Identity Covers

The transition brings the company's media brands under a single identity, making it easier for advertisers and agencies to access its platforms, communities and creative expertise. Media brands under the seeNI portfolio include Media Hiburan, Borak seeNI, Nona, Remaja, Roda Panas, Rasa, Mingguan Wanita, Keluarga and Pa&Ma, as well as seeNI Creator Academy.

Syamil Fahim Mohamed Fahim, chief executive officer of Nu Ideaktiv, said the change was more than a rebranding exercise. "The transition from Nu Ideaktiv to seeNI is not merely a change in brand identity, but reflects our ambition to bring together media brands, talent and communities within a more integrated ecosystem, creating greater value for consumers and commercial partners," he said in the statement.

"Through community, content and commerce, we want to move beyond standalone advertising placements by offering brands more comprehensive opportunities to connect with audiences through relevant content, talent and meaningful engagement," he said. The new direction was unveiled at The New World of seeNI event at D'Theatre Malaysia, Hextar World at Empire City, which also showcased next year's content lineup, talent and collaboration opportunities for advertisers, brand leaders and industry players. Guided by the slogan 'More Begins Here', seeNI aims to become an integrated platform that lets clients explore a wider range of content options and unlock business growth through cross-platform collaborations.

Syamil said the company's priorities in this new phase were to strengthen partnerships, create new revenue opportunities and build a more sustainable business. Through seeNI Collective, the company has also partnered with TVS and Novel Karangkraf on content production and adaptation.

Nu Ideaktiv's Media Scale

According to akta.pro company records, Nu Ideaktiv is a Malaysian digital media house and subsidiary of Astro Malaysia Holdings Berhad operating 17 Malay-language media brands across print, digital, social media and television. The company was founded in 2018 and is headquartered in Shah Alam, with a headcount range of 101-250 and a revenue estimate of $25 million-$50 million. The same records describe it as a leading #1 Digital Malay Media House, with more than 40 years of experience in media-related businesses.

Agency Recognition Elsewhere in the Sector

The Advertising Club named Hindustan Unilever Best Media Client, Mindshare Best Media Agency and WPP Media Best Media Agency Network at EMVIES 2026 on October 23, 2026, exchange4media reported. Publicis Media's Lalatendu Das told The Times of India on October 21, 2026 that agencies should shift focus from media costs to business value, citing fees around 2% of media spend and AI-driven efficiency gains of 15%.

seeNI's Next Content Lineup

The event showcased next year's content lineup, talent and collaboration opportunities for advertisers, brand leaders and industry players, with the company's priorities set as strengthening partnerships, creating new revenue opportunities and building a more sustainable business.