Funding
Smylo in Advanced Talks to Raise ₹30 Cr in Equity and Debt, Eyes New Manufacturing Facility
By News Desk ·
Key takeaways
- Smylo is in advanced talks to raise around ₹30 Cr (about $3.2 Mn) in a mix of equity and debt, with equity expected to make up the majority.
- Existing backer DSG Consumer Partners plans to invest further, and a new venture capital firm is expected to join the cap table.
- Smylo secured a ₹75 lakh investment at a ₹75 crore post-money valuation on Shark Tank India Season 5 in February 2026.
Smylo is in advanced talks to raise around ₹30 Cr (about $3.2 Mn) in a mix of equity and debt, with equity expected to account for the majority, Inc42 reported, citing sources. The proposed round is expected to bring a new venture capital firm onto the cap table, alongside further investment from existing backer DSG Consumer Partners.
Smylo's Plans for the ₹30 Cr Round
The D2C cat food startup is likely to use the fresh capital for new product launches, research and development, and setting up a manufacturing facility, according to Inc42. The split between equity and debt could not be ascertained, though the sources said equity would account for the majority of the round. Inc42 said it had reached out to Smylo for comment.
Smylo was founded in 2024 by former Titan Capital executives Abhishek Agrawal and Kartikeya Gupta. The company offers cat food it claims is preservative-free, high in protein, and made from fresh meat, with a portfolio spanning wet food, dry food, and broths for kittens and adult cats. Besides its website, Smylo sells through ecommerce marketplaces and quick commerce platforms such as Blinkit and Zepto.
In an interaction with Inc42 in February, the founders said Smylo was clocking average monthly sales of ₹50–55 Lakh. Its website and ecommerce channels contributed about 80% of revenue, with quick commerce accounting for the remainder.
Smylo's Funding History and Shark Tank Deal
According to akta.pro company records, Smylo has two funding rounds on record. A 2024-05 seed of $479,578 was led by AngelList and DSG Consumer Partners, and a 2026-01 seed of $83,012 involved three investors. The same records list total funding of $600,000 at the Seed stage, with the last round dated 2026-01-14.
| Record | Date | Amount | Detail |
|---|---|---|---|
| Seed round | 2024-05 | $479,578 | Led by AngelList and DSG Consumer Partners |
| Seed round | 2026-01 | $83,012 | Three investors |
| Shark Tank India Season 5 | 2026-02 | ₹75 lakh | ₹75 crore post-money valuation |
The same records show Smylo secured a ₹75 lakh investment at a ₹75 crore post-money valuation on Shark Tank India Season 5, announced in February 2026.
Intake Breathing and Paper Boat Deals
Other consumer brands have drawn capital in recent days. Intake Breathing announced a $62 million investment from Camino Partners, a firm founded by Daniel Lubetzky, to support retail expansion and internal operations, Modern Retail reported on October 28, 2026.
Early investors in Hector Beverages, including Footprint Ventures and Sequoia Capital, are selling stakes to 360 ONE and TR Capital in a deal valuing the company at ₹2,700-3,000 crore, The Times of India reported on October 25, 2026. Savory Fund closed its third private equity fund at $201.5 million, above its $200 million target, Pulse 2.0 reported on October 20, 2026.