Holley Performance Brands Acquires SXTH Element, Adding Toyota Truck and SUV Upgrades

Holley Performance Brands acquired SXTH Element, a Spartanburg, S.C.-based maker of forced-induction and airflow upgrades for late-model Toyota trucks and SUVs, the company announced on October 29, 2026. Terms of the transaction were not disclosed. GlobeNewswire published the announcement.

Holley's Deal for SXTH Element

Holley designs, engineers, manufactures and markets aftermarket performance automotive parts through a portfolio of brands serving enthusiasts. SXTH Element designs and engineers forced-induction, airflow and off-road components for late-model Toyota trucks and SUVs, including the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser, along with select sport compact and off-road applications.

SXTH Element joins Holley's Modern Truck & Off-Road consumer vertical. Its product line spans cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans. The founding team will continue to lead the business, and the transaction is structured to incentivize continued growth following the acquisition.

"We are disciplined about the brands we bring onto our platform. We look for founder-led businesses with authentic enthusiast credibility, a reputation for product excellence, strong growth in a large addressable market, and meaningful upside that Holley's scale and resources can unlock. SXTH Element fits that profile," said Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands.

SXTH Element sells primarily direct to consumers today. Holley plans to expand the brand's availability through its network of B2B partners. "Holley is an iconic leader in performance and joining that legacy is an exciting next step for SXTH Element," said Dan Wagoner, co-owner of SXTH Element.

Holley's Sales and Profit Figures

According to akta.pro company records, Holley reported full-year 2025 net sales of $613.5 million, marking its first annual sales growth since 2021 with core growth of 6.6%. Q1 2026 revenue declined 3.73% year-over-year to $147.33 million. The company returned to profitable growth in 2025 with net income of $19.2 million versus a net loss of $23.2 million in the prior year. Adjusted EBITDA guidance for 2026 is $127 million to $137 million, compared to approximately $124 million in 2025 with margins above 20%.

Holley's Earlier Deals and Partnerships

Holley's acquisition follows its March 2026 purchase of racewear brand HRX, which has continued to broaden its product offering since joining the company. In October 2026, Holley and Amotiv announced a strategic collaboration to expand their brands across North America, Australia and New Zealand, with the first step introducing Flowmaster Engineered by Ryco Performance Oil Filters using Ryco's SynTec technology, Stock Titan reported. In May 2026, Holley became the exclusive global distribution partner for FluidLogic Intelligent Hydration systems across its motorsports safety brands, according to the same records.

Holley's November 5 Earnings Call

Holley will release its third quarter 2026 financial results before market open on November 5, 2026, and host a conference call at 8:30 a.m. Eastern Time, Stock Titan reported.