# Immersive Gamebox to Launch Netflix's KPop Demon Hunters Experience in January 2027

> Immersive Gamebox will launch a Netflix KPop Demon Hunters experience across U.S. locations in January 2027, with tickets going on sale in December.

- Published: 2026-10-30T04:27:52+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-30/immersive-gamebox-kpop-demon-hunters-experience
- Source: [Yahoo](https://www.yahoo.com/entertainment/music/articles/immersive-gamebox-launches-netflix-kpop-040913305.html)

## Key takeaways

- Immersive Gamebox will launch a KPop Demon Hunters experience at U.S. locations in January 2027, with tickets available in December.
- Players use motion-tracking headwear and a personalized superfan avatar to help HUNTR/X protect the Honoon across Seoul-inspired locations.
- Immersive Gamebox previously worked with Netflix on Squid Game and Floor is Lava experiences.

Immersive Gamebox will launch a KPop Demon Hunters experience at its U.S. locations in January 2027, developed with Netflix, the company said. [Yahoo](https://www.yahoo.com/entertainment/music/articles/immersive-gamebox-launches-netflix-kpop-040913305.html) published the announcement on October 30, 2026.

## How the KPop Demon Hunters Game Works

[Immersive Gamebox](https://akta.pro/company-profiles/0000vw8/immersive-gamebox) built the experience around moments and characters from the animated film. Players wear motion-tracking headwear and move, react and work together through a series of interactive games that use 3D motion tracking, projection mapping, touch-sensitive walls and spatial audio.

Each player gets a personalized superfan avatar with a look, outfit and accessories drawn from the film's world. Playing as a superfan, participants help HUNTR/X protect the Honoon and travel through locations inspired by the film and Seoul, taking on mini-games and challenges built around the film's music and group play. The gameplay is designed for groups, including people who have not seen the film.

Immersive Gamebox previously worked with [Netflix](https://akta.pro/company-profiles/000044i/netflix) on its Squid Game and Floor is Lava experiences. "KPop Demon Hunters perfectly captures what we do best: transforming the world's most exciting stories into shared experiences that friends and families can play together," said Lisa Paton, CEO of Immersive Gamebox, in a press release. "Music, movement, and the collective energy of the fans are such a huge part of this film, and we can't wait for fans to join the action and become part of the story."

The film helped Netflix earn $11.5 billion in the third quarter of 2025, a 17% increase, and a sequel has been greenlit with co-directors Maggie Kang and Chris Applehans set to return.

## Immersive Gamebox's Franchise Agreements

According to akta.pro [company records](https://akta.pro/company-data), Immersive Gamebox signed a multi-million pound franchise agreement with Beyond Box Operations in March 2026 to open 30 sites across the UK over five years. The same records show a multi-million dollar master franchise agreement with Apparel Group, signed in April 2025, to roll out Gamebox locations across GCC shopping malls over five years, drawing on Apparel's 2,300+ retail-store footprint. The records list operations in 7 countries and total funding of $45.5 million.

## Earlier Immersive Gamebox Announcements

Ign reported on October 23, 2026 that Immersive Gamebox and Netflix would launch a KPop Demon Hunters experience in January 2027 across select U.S. locations, describing a 60-minute interactive game using 3D motion tracking, projection mapping and touch-sensitive walls, with tickets available in December. GeekWire reported on August 24, 2026 that the UK-founded company was opening its first Pacific Northwest location at Westfield Southcenter mall in Tukwila, south of Seattle, that week.

## Ticket Sales and Waitlist

Tickets for the KPop Demon Hunters experience drop in December, ahead of the January 2027 launch at Immersive Gamebox locations across the U.S. Fans can join a waitlist for priority access through the [company's announcement](https://immersivegamebox.com).

## Companies in this story

- [Immersive Gamebox company profile](https://akta.pro/company-profiles/0000vw8/immersive-gamebox) · website: https://immersivegamebox.com
- [Netflix company profile](https://akta.pro/company-profiles/000044i/netflix) · website: https://www.netflix.com

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