Nelly Group Posts 10.3% Q3 Revenue Growth to SEK 313 Million as Costs Cut Operating Profit

Nelly Group's net revenue rose 10.3% year on year to SEK 313 million in the third quarter of 2026, while operating profit fell to SEK 42.4 million from SEK 43.3 million as higher costs weighed on profitability, B2B Marketplace reported. Nelly Group is a publicly listed Nordic fashion e-commerce company operating Nelly.com and NLYMan.com, with flagship stores in Stockholm and Copenhagen.

Nelly Group's Margin and Cost Pressure

Operating margin narrowed to 13.5% from 15.3%, and gross margin eased to 56.5% from 56.8% as higher discounts outweighed benefits from currency movements and a stronger own-brand contribution. Sales grew 8.9% in local currencies, and gross profit increased 9.8% to approximately SEK 177 million, according to the company's Q3 investor presentation.

Operating expenses increased by SEK 16.6 million, reflecting higher fulfilment, distribution, marketing and personnel costs, alongside costs associated with the Copenhagen store. Own brands accounted for 66.9% of sales, compared with 62.2%, supported particularly by trousers, jeans and knitwear.

Active Nordic customers increased, driven by returning shoppers and greater marketing activity, while customer growth continued in Germany. The return rate improved to 25.6% from 26.1%, partly reflecting the product mix.

Nelly Group's Buyback and Customer Base

According to akta.pro company records, Nelly Group initiated a share repurchase programme of up to SEK 30 million in July 2026, covering up to 2,500,000 shares, about 8.18% of total shares. The same records put last 12 months revenue at 1.24 billion SEK as of Q2 2026 and active customers in the Nordic region at 1.0 million over the last 12 months.

Nelly Group's Leadership Transition

Helena Karlinder-Östlundh is resigning as CEO of Nelly Group following a period of improved profitability and significant stock price movements, Dagens industri reported in August 2026. She cited an undisclosed job opportunity at another company that she had been considering for years and could not turn down. NewsnReleases reported that her tenure ends no later than February 5, 2027, after leading the company since January 2023.

Nelly Group's Buyback and CEO Transition

TradingView reported that Nelly Group returned SEK 30 million via buyback in the third quarter, leaving cash at SEK 221.4 million. Karlinder-Östlundh's tenure as CEO ends no later than February 5, 2027.