ItaliaCamp's Hubs for Made in Italy and IP Excellera Sign Advisory Agreement for Middle East Expansion

ItaliaCamp's Hubs for Made in Italy and IP Excellera announced a strategic agreement on October 29, 2026 to provide Italian businesses with an integrated advisory offering as they enter and scale in the Middle East. The agreement was announced by PR Newswire.

How the ItaliaCamp and IP Excellera Agreement Works

Under the agreement, the two organizations will act as a single point of reference across an Italian company's journey in the region. The Hubs for Made in Italy, based in Dubai and Abu Dhabi, provide the on-the-ground platform for market entry, business advisory, dedicated spaces, networking events and executive training. IP Excellera brings an integrated advisory offer spanning corporate and financial communications, capital markets and investor relations, corporate reporting and sustainability.

ItaliaCamp is headquartered in Rome and operates in the Middle East through the Hubs for Made in Italy in Dubai and Abu Dhabi, managed by ItaliaCamp EMEA, established in 2022. Excellera is headquartered in Milan with more than 400 professionals across 15 offices worldwide. It operates in the region through IP Excellera, whose offices in Abu Dhabi, Dubai and Riyadh serve clients across the Middle East and Arabic-speaking North Africa.

IP Excellera has a team of 60 consultants and a portfolio of more than 100 corporate clients with a combined market value of over $3 trillion. In 2025, IP Excellera joined Excellera Advisory Group.

Leo Cisotta, General Manager of ItaliaCamp EMEA FZCO, said: "The Italian business community in the Middle East is entering a new phase. The companies arriving today compete not only on their product or service but on the strength of the counsel behind them, including their ability to engage institutions, speak to media and capital markets, and build reputations that endure."

Samantha Bartel, CEO of IP Excellera, said: "Italian companies arriving in the Middle East increasingly ask for a form of support that goes beyond corporate affairs. One that spans the full journey, from the first conversations about market entry to the way they position themselves with regulators, investors, and the local business community."

As part of the agreement, IP Excellera will deliver annual seminars at the Hubs for Made in Italy's offices in the UAE, led by IP Excellera experts and focused on effective corporate communications in the region. The agreement is designed as a long-term framework serving Italian companies through market cycles and shifts in regional conditions.