Product Launches
TopDawg Adds Live Faire Marketplace Integration to Its Supplier Portal
By News Desk ·
Key takeaways
- TopDawg launched a live Faire marketplace integration for U.S. manufacturers, wholesalers and brands selling to independent retailers.
- Suppliers manage product catalogs, inventory and supported marketplace workflows through TopDawg's centralized Supplier Portal.
- TopDawg's network of approximately 30,000 registered retailers and more than 500,000 products remains available through its free retailer distribution channel.
- TikTok Shop and Walmart are next on TopDawg's supplier marketplace integration roadmap.
TopDawg launched a live Faire marketplace integration on October 27, 2026, giving U.S. manufacturers, wholesalers and brands another route to independent retailers through its centralized Supplier Portal. The Fort Lauderdale-based wholesale dropshipping platform announced the integration in a PR Newswire release.
How the Faire Integration Works for Suppliers
TopDawg said the integration is part of its Multi-Channel Distribution Hub, which lets suppliers manage product catalogs, inventory and supported distribution workflows from one place. Faire is a B2B wholesale marketplace that connects brands with independent retailers.
Eligible suppliers can add Faire to their distribution strategy alongside TopDawg's existing retailer network. The Supplier Portal provides tools for catalog management, inventory updates, wholesale pricing, Minimum Advertised Price policies and channel-specific distribution settings. Suppliers can onboard product data through CSV, XLS, XML and API connections.
TopDawg said approved suppliers can join for free and make eligible products available through its included Retailer Distribution Channel without a monthly supplier subscription. Optional paid marketplace integrations come with flexible product capacities, letting suppliers choose channels and SKU counts.
"Many U.S. manufacturers and wholesalers have great products but lack the technology resources needed to expand efficiently across multiple marketplaces," said Darren DeFeo, CEO of TopDawg. "By introducing Faire into our Supplier Portal, we're helping suppliers explore new wholesale distribution opportunities while maintaining greater control over their catalogs, inventory, and operations."
TopDawg's Supplier Network at a Glance
According to akta.pro company records, TopDawg was founded in 2004 and is headquartered in Fort Lauderdale. The same records list 3,000+ verified U.S. suppliers and 500,000+ wholesale products across categories including pet supplies, home decor, electronics, apparel, and health and beauty.
The company's release states that approximately 30,000 registered online retailer accounts connect with 3,000 U.S. suppliers and a wholesale catalog of more than 500,000 products. TopDawg's records also list native integrations with Shopify, Amazon, Walmart, eBay and WooCommerce.
Earlier TopDawg Marketplace Launches
TopDawg launched a Multi-Channel Distribution Hub with a free Supplier Portal connecting 3,000 U.S. suppliers to 30,000 online retailers in October 2026, EIN Presswire reported. The platform centralizes catalog management, inventory sync and order processing with no monthly subscription.
In September 2026, PR Newswire reported that TopDawg launched a Temu integration for retailers, enabling them to sell products from U.S.-based suppliers through the marketplace. In August 2026, Third News reported that TopDawg integrated its multi-channel dropshipping platform with BigCommerce and TikTok Shop, enabling retailers to source products from U.S.-based suppliers across those channels.
TikTok Shop and Walmart Integrations Next
TopDawg said TikTok Shop and Walmart are next on its supplier marketplace integration roadmap. The company expects to continue introducing new supplier distribution capabilities as integrations complete development, testing and applicable marketplace requirements.