Pet Sustainability Coalition Appoints Heather Pfahl as CEO and Executive Director

The Pet Sustainability Coalition named Heather Pfahl as CEO and Executive Director, succeeding Jim Lamancusa, according to PRLog. Pfahl brings more than a decade of sustainability leadership at Mars, Starbucks and Microsoft, and will guide the nonprofit's growth, aiming to deepen member value and strengthen its role as a convener for pet industry sustainability.

Pfahl's Sustainability Leadership at Mars, Starbucks and Microsoft

Over the last ten years, Pfahl led sustainability teams across procurement and sourcing functions at Mars, Starbucks and Microsoft. At Mars, working with cross-functional enterprise teams, she led the advancement of sustainable sourcing and other industry initiatives as part of the company's Sustainable in a Generation goals, including supporting Mars Petcare's SHEBA brand as part of the Mars Assisted Reef Restoration System. She also brings experience in non-profit leadership, having worked for large international NGOs building teams, delivering strategy and growing corporate partnerships.

"On behalf of the Board, we are delighted to welcome Heather to PSC," said Dustin Dover, Board Chair of the Pet Sustainability Coalition and COO of MFiber. "Her experience across global business, including pet brands and her nonprofit leadership, is an exceptional fit for this moment in PSC's growth. We are confident she will help PSC deepen member value and strengthen its role as a trusted convener for sustainability across the pet industry."

"I'm honored to join PSC and work alongside its talented team, members and partners," said Pfahl. "The pet industry has an important opportunity to make progress on complex sustainability challenges through collaboration. I look forward to listening, building on the Coalition's strong foundation and helping turn our shared goals into practical action for pets, people and the planet."

Founded in 2013, PSC advances sustainability in the pet industry through collaboration, education and innovation. The organization works with companies across the pet industry value chain to strengthen sustainability practices, set goals and make measurable progress. Through benchmarking, accreditation, education and industry convening, PSC helps organizations move from ambition to action.

PSC's Membership and Accreditation Scale

According to akta.pro company records, more than 200 companies are PSC members, over 80 companies have achieved PSC Accreditation, and PSC represents companies from over 18 countries. The same records list PSC's headcount range as 11-50 and its revenue estimate as $1 million-$5 million. PSC expanded board leadership by electing Dustin Dover as Board Chair in 2026, strengthening governance for scaling operations and international expansion.

Earlier PSC Programs and Partnerships

In June 2026, Pet Fair Asia Ltd. announced the launch of EcoPaws Asia, a sustainability-focused program to be held during Pet Fair Asia 2026 from Aug. 19 to 23 in Shanghai, supported by the Pet Sustainability Coalition, Petfoodprocessing reported. In May 2026, Matrix Partners joined the Pet Sustainability Coalition as an Advocate Member, citing Gen Z's willingness to pay more for sustainable products, and the nonprofit, founded in 2013, then served over 200 member companies, Petage reported. In June 2026, a live panel at Petfood Forum 2026 brought together sustainability leaders from the Pet Sustainability Coalition, International Ingredient Corporation and Envita Solutions to discuss bridging the gap between sustainability ideals and practical implementation in the pet food industry, Petfood Industry reported.

Pfahl's Start Before Impact Unleashed

Pfahl will join PSC shortly before Impact Unleashed, the organization's convening event.