Product Launches
Cypress Boutique Hattitude Launches Fall Felt Fedora Collection and Expanded Online Store
By News Desk ·
Key takeaways
- Hattitude debuted its fall felt fedora collection, led by The Night Hawk, in its Cypress showroom and online.
- The Night Hawk comes in colorways including Black with Red, Cream and Tan, Navy and Burgundy, and Grey and Cream.
- Online orders ship free within the U.S. on purchases of $150 or more.
- Owner Alfred Rucker said Hattitude has been helping Houston dress with confidence since 2017.
Hattitude debuted its fall felt fedora collection, led by The Night Hawk, in its Cypress, Texas showroom and online, the boutique announced on October 26, 2026. PRLog published the announcement. The collection includes multiple colorways, and online orders ship free within the U.S. On purchases of $150 or more.
The Night Hawk and Hattitude's Fall Lineup
The Night Hawk is a felt fedora offered in colorways including Black with Red, Cream and Tan, Navy and Burgundy, Grey and Cream, Black and White, Soft Grey and Dark Brown. The Night Hawk joins Hattitude's other signature lines, The Lorenzo, The Sarverio, The Belair and The Crown Royal, giving customers options from classic neutrals to bold statement colors. "Hattitude has been helping Houston dress with confidence since 2017," said Alfred Rucker, owner of Hattitude.
Beyond individual hats, Hattitude offers the Hat & Accessory Box Club, a subscription that pairs fedoras with coordinating accessories such as ties and cufflinks, described as a popular choice for gifting and for customers who want to keep their wardrobe fresh. Shoppers can visit the Cypress showroom Tuesday through Saturday from 11 a.m. To 6 p.m. For personal help with sizing and styling. With the holidays approaching, Hattitude expects the fall felt collection to be a go-to for church, weddings, special events and gifts. New colors and styles are added regularly online.
Other Hat Launches This Season
HeadWest Branding Bar and Tacchino Hat Co. Launched an exclusive Reserve hat collection featuring The Hudson and The Aspen, available only at HeadWest's live activations, EIN Presswire reported on October 19, 2026. The hats are hand-styled in 10-15 minutes with custom branding and three colorways, and HeadWest is booking Holiday 2026 and Spring-Summer 2027 events.
Bridger Hat Co launched twelve faith-based baseball caps priced $49 to $79, each with a scripture reference stitched inside the crown, FinancialContent Business Page reported on October 25, 2026. The caps feature structured six-panel crowns, floatable visor cores and moisture-wicking sweatbands, with a lifetime build guarantee.
UW-Oshkosh joined Stormy Kromer's officially licensed collegiate collection, offering the Original Benchwarmer Cap and matching vests in university colors, Yahoo reported on October 15, 2026. The cap, made in Ironwood, Michigan, costs $55, with vests starting at $150, and UW-Oshkosh is one of 36 schools in the collection.
Hattitude's Showroom and Online Availability
Hattitude's fall felt collection is available in the Cypress showroom and online, with new colors and styles added regularly online. The showroom is open Tuesday through Saturday from 11 a.m. To 6 p.m. For sizing and styling help.
Companies in this story
- Hattitude · www.hattitudetxt.com