Bisleri International Signs Letter of Association With Two University of Mysore Colleges

Bisleri International has signed a Letter of Association with Maharaja's College and Yuvaraja College, two constituent colleges of the University of Mysore, to promote responsible plastic waste management, source segregation and recycling across both campuses. The Tribune reported the agreement on October 26, 2026.

What the Mysuru Colleges Agreement Covers

The partnership sits under Bottles for Change, Bisleri's flagship sustainability initiative. Under the arrangement, Bisleri will provide training and guidance on responsible plastic waste management along with recycling support, while the colleges will facilitate programme implementation and enable students, faculty members and staff to take part and fold sustainable practices into campus activities.

The programme uses awareness sessions, workshops and plastic collection drives to inform participants about source segregation, collection and recycling. Those activities are designed to show students how used plastic can be a valuable resource, why it must be recycled, and how to adopt sustainable waste management practices in daily life.

Mr K. Ganesh, Director, Sustainability & Corporate Affairs at Bisleri International Pvt. Ltd., said, "Educational institutions have the power to shape attitudes and behaviours that create long-term impact." He added that the association with the two colleges will help strengthen sustainability practices on campuses and encourage students to become advocates for environmental responsibility within their communities.

Dr. K. Ajay Kumar, Principal of Yuvaraja College, said the collaboration will provide meaningful opportunities for students to understand sustainable waste management practices and apply them in their lives. Dr. V. Shanmugam, Principal of Maharaja's College, said the association is an important step towards encouraging responsible waste management across the campuses and aims to sensitise students to segregating and recycling plastic waste.

Bottles for Change forms part of Bisleri's Greener Promise vision, working with educational institutions, communities and other stakeholders to encourage behavioural change and strengthen systems that channel used plastic towards recycling. The company says the collaboration extends that effort by engaging students in hands-on sustainability initiatives and equipping them to promote responsible waste management in the wider community.

Bisleri's Scale Behind the Campus Programme

Bisleri operates 130 plants, 5,980 distributors and 8,270 distribution trucks, according to akta.pro company records. The same records put the company's revenue estimate at $500 million-$1 billion and its valuation estimate at $500 million-$1 billion, with a headcount range of 1001-5000. Bisleri was founded in 1969 and is headquartered in Mumbai.

Bisleri's Recent Sustainability Partnerships

Bisleri became the official hydration partner of the Purple Umbrella Festival 2026 in New Delhi, engaging over 1,000 school students, The Tribune reported in October 2026. In September 2026, Bisleri partnered with the National Book Trust at the Gomti Book Festival 2026 in Lucknow to promote plastic recycling, the Indian Economic Observer reported. That same month, Bisleri and the Ministry of Earth Sciences launched a week-long coastal cleanup across 35 beaches in 9 states and 2 union territories, involving 8,235 volunteers, the Indian Economic Observer reported.

Where Bottles for Change Goes Next

Bisleri's Greener Promise programme covers recycling, water conservation and sustainability, and the company's own Bottles for Change work with educational institutions and communities continues under that framework.