EXPO 2027 Belgrade Brings Austrian and Serbian Businesses Together in Vienna

Austrian and Serbian business and tourism representatives met in Vienna on October 22, 2026, for the "Visit Serbia B2B Networking" event, exploring trade, investment and cross-border cooperation ahead of EXPO 2027 Belgrade. PR Newswire reported the meeting, which focused on building business relationships and developing tourism opportunities before the first Specialised Expo to be held in the Western Balkans.

Austria's Pavilion and the Vienna Meeting

Austria's participation at EXPO 2027 Belgrade falls under the pavilion concept "Join the Flow," which places the Danube at the center of its presentation and frames the river as a link between the two countries for business, innovation and cultural exchange. Austrian investment in Serbia totals approximately €3.5 billion, according to the Austrian Embassy in Belgrade, making Austria the country's third-largest foreign investor. Around 870 Austrian companies employ approximately 26,000 people in Serbia.

"Our aim in Vienna was to help businesses turn shared interests into concrete opportunities for cooperation—from new partnerships to travel programs that bring visitors to Belgrade and beyond," said Igor Kovačević, COO and Director of the International Participants Department at EXPO 2027 Belgrade.

"The Danube has connected our countries for centuries, and today that connection continues through business, innovation, culture, and people," said Alf Netek, Deputy Austrian Section Commissioner for EXPO 2027 Belgrade.

Serbia recorded 33,025 tourist arrivals from Austria between January and August 2026, up 2.2% year-on-year, with overnight stays up 2.9% to 77,922. Participants also discussed joint itineraries combining EXPO 2027 with experiences across Serbia.

EXPO 2027's Partner and Scale Records

According to akta.pro company records, EXPO 2027 signed Air Serbia as a major official partner in 2024 to support visitor transportation and special flight arrangements, and Telekom Srbija as a major technology partner in 2024 to provide communications and digital infrastructure across the 25-hectare exhibition site. The same records list Postal Savings Bank (Banka Poštanska Štedionica) as a financial partner providing banking and financial services for event operations. In 2025 the organization launched the ExpoPlaymakers volunteer recruitment portal with dedicated social media channels on Instagram and TikTok to build its operational workforce ahead of the May 2027 opening.

Earlier Visit Serbia Networking Events

EXPO 2027 Belgrade held a B2B networking event in Skopje in October 2026 that brought over 50 business and tourism representatives together to explore partnerships, PR Newswire reported. In September 2026 the organization launched its "Visit Serbia" campaign in Bratislava, bringing tourism and business representatives together to strengthen Serbia-Slovakia cooperation, also per PR Newswire. Former world No. 1 Jelena Janković was named Global Ambassador for EXPO 2027 Belgrade in September 2026, becoming the first Serbian figure to join the team.

EXPO 2027 Dates and Participation

EXPO 2027 Belgrade runs from May 15 to August 15, 2027, under the theme "Play for Humanity: Sport and Music for All." More than 140 international participants have confirmed, with several million visits expected. More information is available on the expo's website.