Monster Energy and Call of Duty Take Over Cosm Los Angeles for Modern Warfare 4 Launch

Monster Energy and Call of Duty held a launch celebration for Call of Duty: Modern Warfare 4 at Cosm Los Angeles on October 23, 2026, PR Newswire reported. The event featured live gameplay, celebrity appearances and interactive activations on Cosm's 87-foot-diameter, 12K+ LED dome, and highlighted the game's DMZ mode and Monster Energy's partnership through March 31, 2027.

Inside the Modern Warfare 4 Launch at Cosm

Guests at the Inglewood event included actors O'Shea Jackson Jr., Trevor Jackson and Khleo Thomas, rapper Symba, social media star Lin Lamar, and Monster Energy UFC fighters Johnny Walker and Jalin Turner. The program featured a live edition of The Flank hosted by ZooMaa and Ben Nissim, with an interview with Infinity Ward developer Jacky Reynolds and the reveal of the CDL Launch Invitational groups. Infinity Ward game designer Roman Spazafumo led a gameplay showcase of Modern Warfare 4's DMZ mode, which Infinity Ward is adding as an extraction shooter mode, its second attempt after the MW2 beta, IGN reported.

"With Call of Duty, we're always looking for ways to push the experience beyond the screen," said Jordi Gayola, CMO of the Americas at Monster Energy. "Bringing this launch to Cosm gave us an incredible opportunity to put fans, athletes and creators right in the middle of the action."

Fans can earn 15 minutes of Double XP per qualifying Monster Energy Original Green, Zero Sugar or Zero Ultra can, alongside in-game rewards including a Large Decal, two weapon blueprints and two Operator Skins unlocked across the first five cans. The collaboration extends through four Monster Energy x Polaris vehicle sweepstakes at participating 7-Eleven, Hy-Vee, QuikTrip and RTG stores, with entry via retailer-specific QR codes in-store.

Monster Energy's Recent Product Moves

Monster Energy plans to launch a canned protein shake called Monster + Protein next year, containing 30 grams of protein and 160 milligrams of caffeine, Food Dive reported in October 2026. The drink, available in chocolate and vanilla, will compete with offerings from Beyond and C4 Energy. Call of Duty: Modern Warfare 4 released October 23, 2026, with a Monster Energy collaboration offering six cosmetic rewards and up to 150 Double XP Tokens, Gamerant reported in September 2026.

Other Launch Events This Month

GPA Global launched an entertainment division for premium packaging, pop-ups and billboards, led by John Barker, citybiz reported on October 15, 2026. HighLevel will host LevelUp 2026 in Dallas from October 26 to 29, bringing over 1,500 founders and entrepreneurs, PR Newswire reported on October 14, 2026. Michelob Ultra is launching the Michelob Move Fest in November, combining running, music and socialization, Exame reported on October 16, 2026.

Next Steps for Monster Energy

HighLevel's LevelUp 2026 runs in Dallas from October 26 to 29, 2026, with more than 60 speakers and over 300 product features to be unveiled, PR Newswire reported. Monster Energy's Call of Duty promotional partnership runs through March 31, 2027.